
The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this... Read more »

In the ever-changing landscape of digital marketing, data analytics has become the backbone of decision-making for businesses. With the exponential growth of online platforms, understanding user behavior and optimizing marketing strategies has... Read more »

It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much... Read more »