GA4: Unraveling the New World of Google Analytics

GA4: Unraveling the New World of Google Analytics

The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this... Read more »
GA vs. GA4: Evolution of Analytics for Modern Marketers

GA vs. GA4: Evolution of Analytics for Modern Marketers

In the ever-changing landscape of digital marketing, data analytics has become the backbone of decision-making for businesses. With the exponential growth of online platforms, understanding user behavior and optimizing marketing strategies has... Read more »
Essential GA4 Reports You Need To Measure Your SEO Campaigns

Essential GA4 Reports You Need To Measure Your SEO Campaigns

It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much... Read more »