Bid Adieu to Google’s third-party cookies! How switching to first-party data can catapult the marketing game? – Brand Wagon News

Bid Adieu to Google’s third-party cookies! How switching to first-party data can catapult the marketing game? – Brand Wagon News

As tech giant Google readies to phase out third-party cookies starting middle of 2024 on Chrome, it is believed that marketers have already begun to invest to build first-party data sets and... Read more »
Lifting the lid on Google’s black box to find growth

Lifting the lid on Google’s black box to find growth

So, you headed into 2023 with a new pair of running shoes. You set off for your first run, but the track was much tougher than you first expected. At the end... Read more »
A Conversation With Google’s Yury Pinsky on AI & the Future of SEO

A Conversation With Google’s Yury Pinsky on AI & the Future of SEO

Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring... Read more »
What does Google’s 3 pillars of search tell us about SEO?

What does Google’s 3 pillars of search tell us about SEO?

You may or not be aware that there is an interesting legal action against Google that kicked off in January 2023. In a nutshell, the Justice Department has teamed up with Attorneys... Read more »
How Danny Sullivan shares SEO issues with Google’s Search team

How Danny Sullivan shares SEO issues with Google’s Search team

In a recent post from Danny Sullivan, Google’s Search Liaison, he shared how he compiles feedback on issues related to Google Search and then shares those details with the wider Google Search... Read more »
Why Google’s Knowledge Graph Update Brings Corporate and Personal Branding into SEO

Why Google’s Knowledge Graph Update Brings Corporate and Personal Branding into SEO

In July 2023, Google unveiled a significant update to its Knowledge Graph. The Knowledge Graph, is a database of billions of facts about people, places, and things. This update primarily aimed at... Read more »
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph... Read more »
Google’s Q3 Earnings Call Highlights for Marketers

Google’s Q3 Earnings Call Highlights for Marketers

Alphabet Inc., Google’s parent firm, spilled the digital beans during its third-quarter earnings conference for 2023. While there may appear to be a lot of financial jargon, this report has some valuable... Read more »
Google’s SITE Operator Is a Top SEO Tool

Google’s SITE Operator Is a Top SEO Tool

Google’s site: operator limits search results to a single domain. It is one of the oldest and most helpful tools for search engine optimization. To use, type site: followed by the desired... Read more »
Cracking the SEO code: A guide to Google’s EEAT guidelines | The Maitland Mercury

Cracking the SEO code: A guide to Google’s EEAT guidelines | The Maitland Mercury

Keeping up with Google’s guidelines is like riding a wave; you need to stay on top to avoid getting swept away. Picture ShutterstockGoogle’s Quality Rater guidelines have seen a significant evolution over... Read more »