Unprepared executives face challenges with Google’s cookie phase-out

Unprepared executives face challenges with Google’s cookie phase-out

At a critical juncture for digital marketing, a significant 97% of executives feel unprepared for Google’s plan to phase out third-party cookies. Additionally, 86% believe their current personalisation capabilities are inadequate, according... Read more »
Google’s Response To Experts Outranked By Redditors

Google’s Response To Experts Outranked By Redditors

An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings... Read more »
Online Merchants Scramble as Google’s AI Overviews Disrupt SEO

Online Merchants Scramble as Google’s AI Overviews Disrupt SEO

Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search engine visibility strategies. SE Ranking, an SEO... Read more »
How to Monitor Google’s Updates

How to Monitor Google’s Updates

Google releases updates to its search algorithm seemingly nonstop. Each release typically lowers organic rankings for many sites. Hence keeping an eye on those updates and their impact is essential for evolving... Read more »
Why is the tech industry up in arms about Google’s search algorithm leak?

Why is the tech industry up in arms about Google’s search algorithm leak?

One of the world’s biggest companies has found itself in hot water. Google is dealing with the effects of a massive leak that claimed to expose the inner workings of its search... Read more »
Google’s Unconventional Advice On Fixing Broken Backlinks

Google’s Unconventional Advice On Fixing Broken Backlinks

Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is interesting... Read more »
Is Google’s Algorithm Leak an SEO Treasure?

Is Google’s Algorithm Leak an SEO Treasure?

The Gist Validation confirmed. The leak confirms long-suspected SEO strategies. Enhanced testing methods. New data will likely drive refined SEO testing techniques. Actionable insights revealed. Key SEO tactics for sustained growth detailed. As a... Read more »
Google’s Stance On AI Translations & Content Drafting Tools

Google’s Stance On AI Translations & Content Drafting Tools

In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on SEO. The discussion focused on two key... Read more »
Google’s John Mueller emphasizes desktop SEO importance

Google’s John Mueller emphasizes desktop SEO importance

John Mueller, a renowned Webmaster Trends Analyst at Google, has recently discussed the crucial role of desktop Search Engine Optimization (SEO) in Google’s evolving digital landscape. Despite Google’s shift towards mobile-first indexing,... Read more »
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included... Read more »