Google’s New Focus On Helpful Content Shakes up Digital Marketing’s Go-To SEO Playbook

Google’s New Focus On Helpful Content Shakes up Digital Marketing’s Go-To SEO Playbook

Digital marketing strategies that focus on the fundamentals of driving website traffic, improving conversion rate optimization, and delivering an outstanding customer experience will see steady market gains regardless of what changes Google... Read more »
Google’s E-E-A-T: What It Means For School Marketing

Google’s E-E-A-T: What It Means For School Marketing

Google’s new “E” for Experience in EEAT will help online marketing for school’s SEO via content marketing. WASHINGTON, DC, UNITED STATES, April 28, 2023/EINPresswire.com/ — On December 15, 2022, Google announced a... Read more »
Google’s Sundar Pichai Envisions A Future With Bard At Your Side

Google’s Sundar Pichai Envisions A Future With Bard At Your Side

Google’s AI chatbot, Bard, is capturing attention with its remarkable capabilities, hinting at a future where technology and creativity converge. In a recent 60 Minutes interview, Google CEO Sundar Pichai and AI... Read more »
Google’s John Mueller On Links From News Sites

Google’s John Mueller On Links From News Sites

Google’s John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those links. Links... Read more »
Zib Digital Explains What Google’s New Guidelines for AI-Produced Content Mean for SEO

Zib Digital Explains What Google’s New Guidelines for AI-Produced Content Mean for SEO

As AI-generated content becomes more common, Google has introduced new guidelines for SEO to ensure the quality and relevance of search results.SYDNEY, AUSTRALIA / ACCESSWIRE / April 6, 2023 / In early... Read more »
The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too

The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn... Read more »
How Google’s continuous scroll can impact SEO

How Google’s continuous scroll can impact SEO

In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry.  In this article, I’ll share insights on continuous scroll’s... Read more »
Which SEO Skills Are Required For A Successful 2023? Google’s John Mueller Unravels It All / Digital Information World

Which SEO Skills Are Required For A Successful 2023? Google’s John Mueller Unravels It All / Digital Information World

The year 2023 is upon us all and a new year means welcoming new changes. In the world of tech, SEO skills are the most sought-after as they bring a lot of... Read more »
E-E-A-T and major updates to Google’s quality rater guidelines

E-E-A-T and major updates to Google’s quality rater guidelines

Google has made important adjustments to its Quality Rater Guidelines (QRG) for search. While Google updates this doc a number of instances per 12 months, the newest model, up to date right... Read more »
Google’s Top Global & Local Search Trends Of 2022

Google’s Top Global & Local Search Trends Of 2022

Google’s annual report of high search tendencies is out there, together with all new classes not seen in earlier years. Google publishes knowledge on the highest trending searches yearly, which is enticing... Read more »