The GistEmbracing a career shift from tech to marketing. Adrianna Nowell highlights the importance of adaptability and cross-disciplinary skills in the evolving marketing landscape.Know your market. Know your data. Strategic market focus and... Read more »

From the impact of AI on marketing to social media tips, Prolific North Live returns this November to arm you with the tools and inspiration you need to take your brand into... Read more »

DURHAM – Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending. More companies also report integrating artificial intelligence into... Read more »

In the dynamic B2B SaaS sector, the role of SEO in expanding digital reach and impact is crucial. However, with over 30,000 B2B SaaS SEO agencies worldwide, the market is highly saturated,... Read more »

Northeastern held its first Social Media Summit on Tuesday, Sept. 12, bringing industry leaders from multiple consumer, media and higher ed brands, alongside the university’s own award-winning social media team for a... Read more »

Last month, the National Governors Association Center for Best Practices (NGA Center) convened two affiliate networks for its biannual Workforce Symposium in Fargo, North Dakota– the National Association of State Workforce Board... Read more »

Digital Agency Mastery Ebook Agency Leaders To Unleash Their Agencies’ True Potential And Fuel Growth & Sustainability for SMBs With the 2nd Book Release In “The Disruptive Ebook Series” With Digital Agency... Read more »

New staff members who welcome opportunities to help community members and businesses include, from left: Michael Jessup, small business adviser; Brenda Henderson, center director for SIU APEX; Melissa Ray Roach, director of... Read more »

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social... Read more »