MarTech Cube and BBN International Form a Strategic B2B Marketing Partnership

MarTech Cube and BBN International Form a Strategic B2B Marketing Partnership

MarTech Cube, a renowned leader in B2B digital publishing, has announced a strategic partnership with BBN International, a global network of more than 30 creative and client-focused marketing agencies. This collaboration is... Read more »
MarTech Interview with Abby Hehemann

MarTech Interview with Abby Hehemann

1. Abby, can you briefly outline your journey in product marketing, highlighting key milestones that led you to become the Director of Product Marketing at GetResponse?I’ve been in product marketing since 2016,... Read more »
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail

MarTech Interview with Mike Stocker, VP of Partnerships at CallRail

Can you brief us about yourself, your experience in the industry so far, and how it led you to become the VP of Partnerships at CallRail? I’ve had the privilege of being... Read more »
A CMO’s Blueprint for Martech Stack Success

A CMO’s Blueprint for Martech Stack Success

Introduction Like a Well-oiled Machine, Syncing for Success Is Imperative for Short-term Wins and Long-term Alignment CMOs Taking Charge Martech Success Tips for CMO Conclusion Introduction 2023 has demonstrated just how far... Read more »
Revolutionizing Hypergro.ai Strategies and Redefining Brands in the Martech Era

Revolutionizing Hypergro.ai Strategies and Redefining Brands in the Martech Era

CXOToday has engaged in an exclusive interview with Neha Soman, Chief Business Officer, Hypergro,Briefly share Hypergro’s journey so far. Hypergro’s journey epitomizes the evolution of a visionary concept into a pioneering force in... Read more »
The Changing Dynamics of MarTech in 2024: How it has been impacting the dynamics of holistic marketing

The Changing Dynamics of MarTech in 2024: How it has been impacting the dynamics of holistic marketing

By Aroon Kumar, VP – Brand & Marketing, M Square Media As we enter 2024, the role of Marketing Technology (MarTech) in shaping business strategy across various industries is becoming increasingly pivotal. As... Read more »
The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

At the recent MEF Connects Omnichannel in London Upstream’s chief marketing officer, Chrysa Karamanidi, and the head of product & growth, Katerina Matthaiou, examine the challenges and benefits of an omnichannel marketing... Read more »
Where MarTech is headed as the digital landscape shifts

Where MarTech is headed as the digital landscape shifts

By Alexander Bachmann Between users’ ever-increasing wariness of targeted ads and data tracking and the steady rise of new technologies in marketing tech, the entire outlook on martech is changing in favor... Read more »
Exploring Affiliate Trade – with Martech Record

Exploring Affiliate Trade – with Martech Record

This week, Lee-Ann is joined by Michael McNerney, Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story, to... Read more »
MarTech Interview with Isabelle Guis, Global CMO & CEO of North America at Brevo

MarTech Interview with Isabelle Guis, Global CMO & CEO of North America at Brevo

Isabelle, congratulations on your new role as CEO of North America and global CMO at Brevo. Can you share a bit about your background in marketing and how it has prepared you... Read more »