How to measure the impact of brand marketing

How to measure the impact of brand marketing

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable... Read more »
How to Measure SEO Performance: 9 Metrics to Watch

How to Measure SEO Performance: 9 Metrics to Watch

To learn more about the value (and necessity) of having a website for your small business, I talked to ChristineTelyan, the founder of UENI, a website-building company. Why every small business needs... Read more »
SEO Metrics – How to Measure Performance

SEO Metrics – How to Measure Performance

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! SEO is integral to digital marketing strategy. For any business, whether a... Read more »
SEO KPIs to track and measure SEO success

SEO KPIs to track and measure SEO success

If something can be measured, it can be improved.  By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO... Read more »
Moz debuts new metric, Brand Authority, to measure brand strength

Moz debuts new metric, Brand Authority, to measure brand strength

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric... Read more »
What is a good measure of marketing effectiveness?

What is a good measure of marketing effectiveness?

Breaking it down for us, typically in marketing ROI is a success in 5:1 ratio. An outstanding ROI stands at around 10:1 ratio. Anything below a 2:1 ratio is not profitable since the costs... Read more »
Essential GA4 Reports You Need To Measure Your SEO Campaigns

Essential GA4 Reports You Need To Measure Your SEO Campaigns

It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much... Read more »
18 ways to measure the ROI of social media for small businesses

18 ways to measure the ROI of social media for small businesses

To help small businesses effectively measure the ROI of their social media efforts, we asked 18 industry experts, including founders, CEOs, and marketing professionals, to share their insights. From tracking qualified sales... Read more »
How to Measure Social Media ROI

How to Measure Social Media ROI

Is your business really getting something out of its social media efforts? If it’s hard to tell, you’re not alone. According to the latest Sprout Social Index™, proving social media ROI was... Read more »
How Marketers Should Measure Social Media ROI

How Marketers Should Measure Social Media ROI

If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”—it’s just value you haven’t measured yet.France-based social... Read more »