B2B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs. In fact, recent data from Ogilvy found that 75% of chief marketing officers are actively executing influencer strategies.... Read more »
Recent research proves what top marketers already knew – they face a crisis of media inefficiency, accountability and control. Systemic inequities and failures are creating existential challenges for customer-centric brands. The ANA... Read more »
By Kristen Ettinger, VP of customer success at MarigoldWhile parents of school-aged children are spending the summer months gearing up for vacations, camps, and teens’ first-time jobs, savvy marketers are already focusing... Read more »
By Mike Balducci, general manager affiliate, e-commerce and payment solutions To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says Mike... Read more »
As the affiliate and partner marketing channel continues to grow across markets, more brands and advertisers have found a cost-efficient, flexible model to build partnerships with a range of publishers. In fact,... Read more »
It’s nigh on impossible to ignore the word “inflation” as the world closes the chapter on Q1 2023, and for good reason. Rising inflation started its upwards trajectory in early 2021 and,... Read more »
We’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own... Read more »
By Nicola Wellington, UK marketing manager Brand marketers continue to navigate a complex landscape, balancing ambitious 2023 marketing targets with unprecedented, challenging economic conditions. With consumer confidence at an all-time low, and... Read more »
What is having others market your product or service for you, if not the essence of influencer marketing? Here, we delve into the tightly coupled relationship between influencers and affiliates, how they... Read more »
Sustaining funding is a superb begin, however advertisers want to get out of the ‘efficiency’ mindset. The World Federation of Advertisers (WFA) has revealed that slightly below a 3rd (29%) of 43... Read more »