Why is the affiliate channel still chronically undervalued, despite it’s £13:1 ROI? Here, David Lloyd (chief customer officer at Awin) tackles misunderstandings surrounding affiliate head on, uncovering the true potential of this... Read more »
 "Mythbusting: Traffic = money in affiliate marketing")
Jessica Seib, VP of Commerce at Rolling Stone, dispels the myth that “Traffic = money” in affiliate marketing. She explains that success isn’t solely determined by high traffic volume but rather by... Read more »