Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024

Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024

It’s time for a new Top 30 list!We want you to submit your nominations for this year’s Top 30 US Partnership Marketing Change Makers.Off the back of two fantastic events in the... Read more »
Google SEO + AI Masterclass Registration is Now Open

Google SEO + AI Masterclass Registration is Now Open

Zhe Scott The SEO Queen *Los Angeles, CA – Zhe Scott, Founder of The SEO Queen and Digital Marketing Instructor at UCLA Extension, Center by Lendistry, Simplilearn, SCORE, and the LA South... Read more »
Open Source, Open Mind, Open Banking: An Affiliate Future

Open Source, Open Mind, Open Banking: An Affiliate Future

Born during the sunset of Silicon Valley’s Golden Years, Open Banking is now maturing into one of the most profound ideas in fintech today, and it’s poised to take 2024 by storm.The... Read more »
7 Ways To Earn Without Spending Much | by Hamza Shafiq | Be Open | Dec, 2023

7 Ways To Earn Without Spending Much | by Hamza Shafiq | Be Open | Dec, 2023

Earning money without spending much is possible through various strategies that don’t necessarily involve freelancing.Photo by Fadkhera Official on UnsplashEngage in affiliate marketing programs where you promote products and you can earn... Read more »
How B2B brands can leverage influencers: Campaign ideas based on specific marketing goals | Tagger by Sprout Social | Open Mic

How B2B brands can leverage influencers: Campaign ideas based on specific marketing goals | Tagger by Sprout Social | Open Mic

B2B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs. In fact, recent data from Ogilvy found that 75% of chief marketing officers are actively executing influencer strategies.... Read more »
Marketing is often inefficient and unequal – here’s how affiliate marketing changes that | Awin | Open Mic

Marketing is often inefficient and unequal – here’s how affiliate marketing changes that | Awin | Open Mic

Recent research proves what top marketers already knew – they face a crisis of media inefficiency, accountability and control. Systemic inequities and failures are creating existential challenges for customer-centric brands. The ANA... Read more »
Back-to-school 2023: 5 relationship marketing strategies for a successful campaign | Marigold | Open Mic

Back-to-school 2023: 5 relationship marketing strategies for a successful campaign | Marigold | Open Mic

By Kristen Ettinger, VP of customer success at MarigoldWhile parents of school-aged children are spending the summer months gearing up for vacations, camps, and teens’ first-time jobs, savvy marketers are already focusing... Read more »
Creator-led affiliate marketing is the future of e-commerce – if you do it right | CreatorIQ | Open Mic

Creator-led affiliate marketing is the future of e-commerce – if you do it right | CreatorIQ | Open Mic

By Mike Balducci, general manager affiliate, e-commerce and payment solutions To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says Mike... Read more »
Affiliate marketing: Data reveals top 4 trends of 2023 so far | Awin | Open Mic

Affiliate marketing: Data reveals top 4 trends of 2023 so far | Awin | Open Mic

As the affiliate and partner marketing channel continues to grow across markets, more brands and advertisers have found a cost-efficient, flexible model to build partnerships with a range of publishers. In fact,... Read more »
6 ways inflation has impacted the affiliate marketing industry | Awin | Open Mic

6 ways inflation has impacted the affiliate marketing industry | Awin | Open Mic

It’s nigh on impossible to ignore the word “inflation” as the world closes the chapter on Q1 2023, and for good reason. Rising inflation started its upwards trajectory in early 2021 and,... Read more »