Tag: Optimism

Marketing leaders’ optimism increases for coming year, Duke survey finds
Marketing Strategies

Marketing leaders’ optimism increases for coming year, Duke survey finds

— October 22, 2023 comments off
DURHAM – Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending. More companies also report integrating artificial intelligence into... Read more »
Affiliate Marketing

The CMO’s New M.O. – How Dana Marineau Is Building A Culture Of “optimism” At Rakuten

— November 23, 2021 comments off
Dana Marineau, CMO of Rakuten Rewards Courtesy of Rakuten As an off-the-cuff sports activities fan, you might have seen the phrase “Rakuten” printed on the left shoulder of Steph Curry’s uniform, and... Read more »
Marketing Strategies

Why It May Be Time for Some Marketing Optimism

— July 3, 2021 comments off
PHOTO: CMSWire View all of the CX Decoded podcast episodes. Marketing like many different disciplines went by way of a yr of duress in 2020. COVID-19 had a significant influence on companies... Read more »