Next-gen retail marketing strategies to build brand equity, ET Retail

Next-gen retail marketing strategies to build brand equity, ET Retail

New Delhi: In a compelling session titled ‘CXO Decode’ at the ETRetail Shopfwd Summit 2024, industry leaders gathered to discuss innovative retail marketing strategies aimed at building brand equity. The panel, moderated... Read more »
How New York SEO Agency Can Drive Foot Traffic for Retail Stores

How New York SEO Agency Can Drive Foot Traffic for Retail Stores

How do you get more people into your retail store? A New York SEO agency can help! Imagine your store filled with excited shoppers.Here’s how it works:A New York SEO agency knows... Read more »
retailers double down on social media marketing in bid to reach new customers — Retail Technology Innovation Hub

retailers double down on social media marketing in bid to reach new customers — Retail Technology Innovation Hub

As a result, investment in marketing and branding was pinpointed as the top area for investment; 53% of those surveyed who are planning to invest in this area said they would funnel... Read more »
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship

E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship

With the rapid expansion of online shopping and the increasing number of businesses establishing an online presence, having effective e-commerce marketing strategies has become paramount. These strategies are crucial for attracting, engaging,... Read more »
The power of platform — Retail Technology Innovation Hub

The power of platform — Retail Technology Innovation Hub

Marketing acumen in the digital age demands a dynamic approach to keeping your customers more than satisfied. As their expectations evolve, traditional marketing strategies are becoming outdated, and organisations must adapt to... Read more »
The rise of retail media in marketing strategies

The rise of retail media in marketing strategies

If you’re part of the marketing realm, whether in advertising or within media circles, you’ll recognise the trends and concepts that consistently spark excitement year in, year out.In 2020, the Unprecedented Era,... Read more »
Will Retail Media Networks Hurt Affiliate Marketing?

Will Retail Media Networks Hurt Affiliate Marketing?

Words: Jim Nichols, Founder of  Exclamation Marketing  The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media programs are... Read more »
Retail Affiliate Programs: A Complete Guide (2024)

Retail Affiliate Programs: A Complete Guide (2024)

Global spending on affiliate marketing is expected to hit $15.7 billion in 2024, with more than 80% of advertisers and 84% of publishers running affiliate programs. Considering this data, it’s safe to... Read more »
Online running retailer SportsShoes.com announces affiliate marketing partnership with Visualsoft — Retail Technology Innovation Hub

Online running retailer SportsShoes.com announces affiliate marketing partnership with Visualsoft — Retail Technology Innovation Hub

UK online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new partnership with Visualsoft.Established in 1982, the venture offers customers more than 17,000 products from 150 global running... Read more »
Affiliate marketing and retail media: The opportunities for retailers and brands.

Affiliate marketing and retail media: The opportunities for retailers and brands.

Global retail media ad-spend will surge to €153bn by 2027. Learn about the opportunities that exist for retailers and how the affiliate channel, and Awin, can support. Retail media has undergone significant... Read more »