Where should you spend your SEO budget?

Where should you spend your SEO budget?

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November,... Read more »
Data suggests UK marketers will increase affiliate ad spend in 2023 – here’s why | Awin | Open Mic

Data suggests UK marketers will increase affiliate ad spend in 2023 – here’s why | Awin | Open Mic

By Nicola Wellington, UK marketing manager Brand marketers continue to navigate a complex landscape, balancing ambitious 2023 marketing targets with unprecedented, challenging economic conditions. With consumer confidence at an all-time low, and... Read more »
India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer

India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer

India’s digital advertising spending is estimated to surge to $21 billion in the next five years, growing at a compounded annual growth rate (CAGR) of 19-21%. Key amongst the drivers of the... Read more »
Performance is clouding advertisers’ judgement – here’s how to balance spend instead | Analytic Partners | Open Mic

Performance is clouding advertisers’ judgement – here’s how to balance spend instead | Analytic Partners | Open Mic

Sustaining funding is a superb begin, however advertisers want to get out of the ‘efficiency’ mindset. The World Federation of Advertisers (WFA) has revealed that slightly below a 3rd (29%) of 43... Read more »
How Many Athletes Invest And Spend Their Money

How Many Athletes Invest And Spend Their Money

Athletes put in a whole lot of work of their careers, which frequently pays off massive time. It takes a whole lot of time, effort, and focus for them to get the... Read more »
Interview: We spend nearly 60% of our marketing budget on digital & social media – Raghav Ravichandar

Interview: We spend nearly 60% of our marketing budget on digital & social media – Raghav Ravichandar

Raghav Ravichandar of Baskin Robins provides an understanding of the model’s digital-first technique, created to work together with the youth and Gen Z. In dialog with Social Samosa, Raghav Ravichandar, GM Marketing,... Read more »
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend

‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend

In latest weeks, there was a variety of discuss concerning the TikTok-ification of Instagram, with the platform’s algorithm prioritizing short-form video content material over photographs regardless of the protests of customers and... Read more »
Global Social Media Ad Spend Jumps 19% Year-over-Year –

Global Social Media Ad Spend Jumps 19% Year-over-Year –

New Emplifi research reveals the newest social media advertising and marketing developments and metrics throughout manufacturers, industries, and channelsNEW YORK–(BUSINESS WIRE)–Emplifi, the main unified buyer expertise platform, revealed the findings of its... Read more »
Benefits of Financing Small Business Marketing Spend

Benefits of Financing Small Business Marketing Spend

In 2012, Dollar Shave Club spent $4,500 on a 90-second YouTube video titled “Our Blades Are F***ing Great.” Thanks to the crude tone, it went viral immediately. Forty-eight hours later, the corporate... Read more »
Wynn Resorts Folds on Digital Marketing Spend in Favor of Affiliate Model

Wynn Resorts Folds on Digital Marketing Spend in Favor of Affiliate Model

Posted on: March 3, 2022, 09:32h.  Last up to date on: March 3, 2022, 09:47h. Wynn Resorts officers instructed Nevada gaming regulators yesterday that the corporate has vastly modified its advertising and... Read more »