Financial Institutions Can Now Profit from over $1.5 Billion of Global Affiliate Spend

Financial Institutions Can Now Profit from over $1.5 Billion of Global Affiliate Spend

Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services. As embedded finance alters how businesses, both financial and non-financial, approach finance,... Read more »
Data suggests UK marketers will increase affiliate ad spend in 2023 – here’s why

Data suggests UK marketers will increase affiliate ad spend in 2023 – here’s why

By Nicola Wellington, UK marketing manager By Nicola Wellington, UK marketing managerBrand marketers continue to navigate a complex landscape, balancing ambitious 2023 marketing targets with unprecedented, challenging economic conditions. With consumer confidence... Read more »
Digital 2024 Report Reveals Surge in Ad Spend, Highlights Importance of SEO and Social Media Marketing

Digital 2024 Report Reveals Surge in Ad Spend, Highlights Importance of SEO and Social Media Marketing

This year’s “The Digital 2024: Global Overview Report” is out, which is a collaborative effort of the good folks over at We are Social and Meltwater. It is a 561 pages long... Read more »
U.S. affiliate marketing spend 2022

U.S. affiliate marketing spend 2022

Premium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. Published by Oct 30, 2023 The statistic shows the affiliate marketing spending... Read more »
5 things I refuse to spend my money and time on

5 things I refuse to spend my money and time on

My journey to becoming the first self-made millionaire in my family — through passive income from real estate investing and my personal finance business — came from a desire to spend more... Read more »
PA Gaming Operators Expected To Decrease Marketing Spend

PA Gaming Operators Expected To Decrease Marketing Spend

Sports betting and PA online casino operators are looking at promotional spend differently in 2023. Most PA gaming operators spend countless dollars in marketing to attract and retain customers. That has a... Read more »
Marketers reducing ad spend should look beyond Google & Meta

Marketers reducing ad spend should look beyond Google & Meta

More than half of marketers predict they will reduce their programmatic spend this year in response to turbulent economic conditions.  As is often the case, the open web’s loss appears to be... Read more »
Where should you spend your SEO budget?

Where should you spend your SEO budget?

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November,... Read more »
Data suggests UK marketers will increase affiliate ad spend in 2023 – here’s why | Awin | Open Mic

Data suggests UK marketers will increase affiliate ad spend in 2023 – here’s why | Awin | Open Mic

By Nicola Wellington, UK marketing manager Brand marketers continue to navigate a complex landscape, balancing ambitious 2023 marketing targets with unprecedented, challenging economic conditions. With consumer confidence at an all-time low, and... Read more »
India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer

India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer

India’s digital advertising spending is estimated to surge to $21 billion in the next five years, growing at a compounded annual growth rate (CAGR) of 19-21%. Key amongst the drivers of the... Read more »