How one small company’s SEO garbage made it to Sports Illustrated and USA Today

How one small company’s SEO garbage made it to Sports Illustrated and USA Today

In the summer of 2018, staff of the Chicago Tribune awoke to find a story they didn’t recognize on the newspaper’s website. The article, multiple sources say, had something to do with... Read more »
gender norms: From stuffed toys to sports cars, sales break gender rules

gender norms: From stuffed toys to sports cars, sales break gender rules

When Hamleys, the British toy retailer owned by Reliance Retail, removed gender-based sections at its stores three years back, it never expected that a sizeable proportion of stuffed toys would be bought... Read more »
Best Brand Engagement Campaign – JD Sports & Rakuten Advertising

Best Brand Engagement Campaign – JD Sports & Rakuten Advertising

Rakuten AdvertisingWebsite | LinkedIn For over five years, JD Sports and Rakuten Advertising have prioritised affiliate marketing to foster brand awareness and equity. This year, their focus was on engaging sneakerheads authentically,... Read more »
Maximizing NFL Draft Frenzy: Digital Marketing Strategies for Sports Betting Platforms

Maximizing NFL Draft Frenzy: Digital Marketing Strategies for Sports Betting Platforms

Amidst the annual NFL Draft fervor, sports betting platforms are strategically leveraging digital marketing to captivate audiences and enhance engagement. As the anticipation escalates, understanding how these platforms harness the power of... Read more »
SGG Media & Pro League Network Announce Social Media Sports Partnership

SGG Media & Pro League Network Announce Social Media Sports Partnership

NEW YORK, February 22, 2024–(BUSINESS WIRE)–SGG Media, the leading sports social media marketing agency, is thrilled to announce a new partnership with the Pro League Network.SGG Media will use its extensive network... Read more »
First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and MailWhen Sports Illustrated was outed last week for its alleged use of generative AI... Read more »
Can Anta Sports transform Maia Active into China’s Lululemon?

Can Anta Sports transform Maia Active into China’s Lululemon?

On September 16, Anta Sports, a Chinese multinational corporation specializing in sports apparel and equipment, announced its acquisition of Maia Active, a Chinese female-focused sportswear brand. According to the announcement, Anta, headquartered... Read more »
Tips for Credible and Lucrative Sports Betting Affiliate Programs

Tips for Credible and Lucrative Sports Betting Affiliate Programs

The core of affiliate marketing lies in paying commissions to a person for introducing third parties as referrals. It is a win-win for businesses and their audiences.While it becomes a nice source... Read more »
Pelicans announce broadcast schedule for 2023-24 NBA season – Crescent City Sports

Pelicans announce broadcast schedule for 2023-24 NBA season – Crescent City Sports

(Photo: Stephen Lew) NEW ORLEANS – The New Orleans Pelicans announced today the team’s television and radio broadcast schedule for the 2023-24 season. Bally Sports will broadcast 78 of the 80 scheduled... Read more »
Tech Matters: TikTok launches Amazon-like shopping. Here’s what to know | News, Sports, Jobs

Tech Matters: TikTok launches Amazon-like shopping. Here’s what to know | News, Sports, Jobs

Photo suppliedLeslie Meredith After months of testing, TikTok has launched its TikTok Shop feature to 150 million U.S. users, so now you can buy products directly from the wildly popular social media... Read more »