By Bhavesh Talreja The Banking, Financial Services, and Insurance (BFSI) sector in India has undergone a rapid transformation in the last decade. With the advent of AI, ML, Blockchain and other innovative... Read more »
Life insurance serves a critical role in providing financial security during uncertain times. Sold through both government and private players, insurance products are created to typically meet diverse individual needs. Beyond traditional... Read more »
From documenting our lives to the world around us, cameras have changed how we capture and preserve moments. Dating back to the early 19th century, the concept of ‘camera’ has evolved since... Read more »
Suppose you’ve opened a shop and want customers to come in huge numbers, what options do you have other than advertising ? not many, right? Well, that’s not the case with the... Read more »
In the fast-paced world of social media, brands can either skyrocket to fame or crash into the troll zone. Mastering the dos and don’ts of social media marketing is key to staying... Read more »
By Manas Gulati If I ask you to consider the role you play in environmental sustainability, what’s the first thought that springs to mind? For those of us immersed in the digital... Read more »
In this era of digital transformation, how can marketers take their game to the next level? While this question is understood to have received different answers, one which has seemingly stood out... Read more »
By Aman Gupta Evolving digital technologies driven by the internet have transformed consumer habits and behaviour, globally. The emergence of the digital era has also created multiple marketing opportunities as well as... Read more »
By Viraj Sinh The digital advertising landscape has been undergoing seismic shifts for a few years now, propelled by technological advancements, changing consumer behaviors, and a growing emphasis on data-driven decision-making. Mobile-based... Read more »
By Ramashish Bhowmik With the rise of digitisation, brands are increasingly shifting towards unparalleled marketing strategies as an effective tactic to solidify their position as market leaders. Emerging as the beacon of... Read more »