SANTA BARBARA, Calif.–(BUSINESS WIRE)–Impact, the worldwide chief in partnership automation, at the moment introduced the acquisition of Affluent, the main analytics and automation platform designed to assist companies handle partnership packages for manufacturers at scale. This acquisition, the second for Impact in 2021, furthers Impact’s funding within the Partnership Economy, providing manufacturers, publishers, and now companies world class know-how options to efficiently handle and develop their partnerships.
As Google and Apple transfer to part out third social gathering cookies and the IDFA (identifier for advertisers), manufacturers have more and more turned to partnerships instead to attain shoppers in a extra genuine and efficient approach. Impact has constructed an all-encompassing partnership automation answer for manufacturers and publishers, and has acquired Affluent to additional broaden it’s Partnership Cloud answer for companies who handle partnership packages on behalf of manufacturers.
Affluent permits companies to mixture affiliate knowledge from a number of networks and platforms, automate and generate customized reporting, and optimize shoppers’ partnerships with publishers in a single platform. With Affluent, companies can handle extra shoppers, higher optimize efficiency throughout shoppers, enhance reporting capabilities, and in the end, enhance their income. Affluent’s company shoppers on common have grown their consumer portfolio 144%.
“Partnerships are surging as an efficient approach for manufacturers to surpass opponents when it comes to development. But with a whole bunch of platforms and affiliate networks on the market, companies at the moment require a centralized platform to successfully mixture and analyze knowledge to optimize the numerous partnership packages they handle,” stated David A. Yovanno, CEO of Impact. “With the acquisition of Affluent, Impact is dedicated to offering complete analytics and affiliate administration skills to companies, manufacturers, and publishers, and to additional innovation particularly for companies.”
In 2020, Affluent grew its consumer base by 70%, and helped companies and advertisers handle greater than 1,800 affiliate packages. Last yr alone, Affluent tracked over $10 billion in model income and over $1 billion in writer commissions.
“Impact has confirmed repeatedly that they’re dedicated to advancing the Partnership Economy by offering manufacturers, publishers, and now, companies with greatest in school know-how to drive development,” stated Yonatan Dotan, Founder and CEO of Affluent. “We look ahead to working collectively to additional advance our know-how and allow companies to simply handle their consumer portfolios, automate studies and in the end optimize the efficiency of these packages throughout all partnership sorts.”
Affluent was based and backed by Aniview LTD in 2017, a number one supplier of holistic video content material and video advert monetization SAAS options for hundreds of publishers.
“We at Aniview are proud and excited to hand off Affluent and its superb crew to Impact as we proceed to deal with our core enterprise of video content material and ad-monetization” stated Alon Carmel Founder and Chairman of Affluent and Founder and CEO of Aniview. “It has been an thrilling and very profitable journey for us all.”
This acquisition follows different current acquisitions by Impact. In March 2021, Impact acquired Trackonomics, a supply-side platform (SSP) that aids content material publishers like BuzzFeed, Business Insider, Red Ventures, and Discovery in managing content material commerce packages with knowledge about how particular person hyperlinks and net pages are performing. In 2020, Impact added almost 600 new shoppers, and likewise acquired influencer advertising and marketing platform Activate.
To be taught extra about how Impact might help drive partnership development in a single, unified platform go to https://impact.com/
About Impact
Impact is the worldwide chief in partnership automation and catalyst for the brand new Partnership Economy. Impact accelerates enterprise development by automating the complete partnership life cycle, together with discovery, recruitment, contracting, engagement, fraud safety, optimization, and cost processing for enterprise partnerships of every kind. Impact drives income development for international enterprise manufacturers resembling Lenovo, Levi’s, L’Oreal, Ticketmaster, TUI, Uber and Walmart. Founded in Santa Barbara, CA, in 2008, Impact has grown to greater than 500 workers worldwide. To be taught extra go to www.affect.com.
About Affluent
Affluent is the world’s main affiliate business company answer. With company, advertiser and companion options, Affluent supplies shoppers with unified entry to their knowledge, empowering them to make higher selections, scale their companies, and broaden their attain within the partnership economic system. Affluent powers international companies like Gen3, PartnerCentric, Streamline Marketing, Thoughtmix and plenty of extra. Founded in 2017, Affluent has grown quickly and developed a loyal person base. For extra data go to www.prosperous.io.
