“The digitalization of companies working within the tourism sector alone isn’t sufficient: it’s essential to rebuild the connection with the vacationer, beginning with territorial advertising initiatives, however tailor-made to the brand new wants of the vacationer; teaming up inside the territory is crucial, in addition to a digital coaching plan for small and medium-sized companies, which should begin from structural, organizational and communicative criticalities.” This is what Louis Molino, CEO of Promediacom, writer, skilled, and guide in digital advertising for small and huge Italian corporations and organizations, says. From his privileged observatory on Italian communication based mostly on the island of Capri, he attracts up a vademecum for restarting by digital methods and initiatives.
Listening to the brand new wants of vacationers and tailoring presents
In order to get going once more, the tourism entrepreneur should first perceive how vacationers have modified, with what emotions they resume touring, with what habits, what they’re searching for. . . solely on this manner can the corporate intercept their wants, responding with tailor-made presents. The total advertising technique should be based mostly on the shopper and contextualized on this ‘new regular’.
Above all, small tourism companies should digitize and do it shortly. The Coronavirus has taught us that companies have needed to readjust their bodily interactions with the shopper, and ingeniously discover different strategies to proceed promoting, but in addition to narrate to the shopper. Digital instruments shall be important to get going once more.
Develop a Digital Training system for small tourism companies.
There is a have to information the restart by a system of digital coaching that should start with the establishments and the territory, as a result of digital instruments alone usually are not sufficient if they’re solely used to a restricted extent. In this transition, establishments, regional and municipal administrations, vacationer boards but in addition commerce associations, in partnership with companies and consultants within the space of reference, are referred to as upon to develop actual free coaching initiatives, devoted to small and medium-sized enterprises within the tourism sector, from a strategic perspective of growth by digital advertising and communication instruments.
The propensity to narrate and talk straight with the vacationer, which normally the Italian tourism entrepreneur has in himself and which represents a worldwide excellence, should be transferred additionally on-line, by all of the instruments beloved by Italian and worldwide vacationers.
Working as a crew, speaking the territory with Timeliness, competence, and authority.
The post-pandemic vacationer, particularly the one directed in small lodging amenities, is not going to be the identical as earlier than: most likely he’ll determine for shorter holidays, possibly he could have a diminished price range, however above all he could have developed new wants from the perspective of his personal security, and it’s vital that every firm makes an evaluation of the criticalities current in its construction; and begin once more from the group, the communication and the advertising, adapting them to the brand new eventualities. It would even be the correct time to lift the bar of requirements of reception, to advertise — in a not-too-distant future — a high quality tourism, however on the similar time sustainable for the valuable panorama and cultural sights of Italy.
Create Trust, by a easy and steady communication of the beauties of the Italian territories.
Post-covid-19 advertising methods for the Italian tourism sector should be based mostly on creating belief and speaking safety. The constructions, in addition to the territories, should talk and inform with continuity the potential tourists-customers, clearly utilizing all of the digital channels employed by the customers; contemplating the richness when it comes to magnificence and tradition of our territories, the communication should be as important as potential. Making the corporate communicate by the territory, with the assistance of Video and Photos, is at all times probably the most engaging technique.
A everlasting observatory on communication within the tourism sector, the place specialists in advertising, establishments, universities, commerce associations can hear and interface with corporations and share knowledge and data helpful for the expansion of small and medium-sized tourism corporations.
“Never earlier than has it been so important to ‘crew up’. The concept we’re engaged on with the specialists of my company Promediacom is to create a totally non-profit platform of data and collaboration, the place the entrepreneur of the tourism sector can discover info, numbers, methods and initiatives — fully freed from cost — made accessible not solely by a very powerful specialists in Italian communication, but in addition by college professors, economists, commerce associations and institutional representatives.”
Tourism In Post-Pandemic Italy: Restarting With Digital Strategies
