The Alkaline Water Company Appoints Tom Hutchison as Chief Marketing Officer

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest unbiased alkaline water firm, is happy to announce that Tom Hutchison has joined the Company as Chief Marketing Officer (CMO). Tom will likely be main the Company in growing and implementing advertising methods, together with thrilling new advertising campaigns and product collaborations with Shaquille O’Neal. Alkaline88® is happy to welcome Tom to the management crew.

“The administration crew and our Board are delighted to search out such a powerful chief like Tom Hutchison to hitch our crew,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Tom will likely be main our firm’s first-ever complete, omnichannel advertising marketing campaign with the legendary Shaquille O’Neal. Combining Tom’s expertise with Shaq’s unparalleled advertising status and enterprise acumen is one other large step in constructing Alkaline88® right into a family model.

“Right now could be an thrilling time in our firm’s development trajectory and handing the advertising reins over to somebody as gifted as Tom may be very reassuring. He is becoming a member of Alkaline88® at an ideal time to create and leverage promoting belongings with Shaquille, and to information our first product collaborations with Shaq to market. Tom will do a implausible job advertising these merchandise, together with the brand new ‘Shaq Paq’, a 2-liter six-pack, with our shoppers and shoppers throughout the nation.”

“I’m completely thrilled to hitch the Alkaline88® crew,” said Mr. Hutchison. “As a marketer, it is a dream to have the ability to work for a corporation with a real objective and merchandise which have such optimistic impacts on folks’s lives. Having a famend expertise and businessman like Shaq onboard with us will speed up and deepen that impression. The crew and board have constructed a implausible basis, and I’m blessed to be part of the continued success and evolution of the corporate.”

About Tom Hutchison:

Tom Hutchison is a extremely skilled advertising government with a uncommon mixture of deep expertise in each the artwork and the science of promoting, which he enhances with experience in know-how, information, and analytical abilities. A veteran of the retail and CPG industries, he most not too long ago served as the Vice President of Marketing and Customer Engagement at Sprouts Farmers Market, a Fortune 500 quickly rising grocery retailer. Prior to that, throughout the grocery retail trade, he served in roles that delivered high-performing long-term and rapid development methods for mid-size ($3B) retail and wholesale. Before the grocery trade, Tom led international shopper and retail buyer insights and analytics for Brown-Forman, the grownup beverage firm that owns Jack Daniel’s, Woodford Reserve, Herradura, Sonoma-Cutrer, and different manufacturers.

Tom’s ardour is in continuous evolution and development in direction of excellence, and his profession focus is on growing buyer and advertising technique, combining the artwork of creativity with the science of advancing information availability, programs, and neuroscience in direction of actually superior outcomes.

Supporting his enterprise and technical acumen, Tom has a bachelor’s diploma in engineering from Purdue University, an MBA from the identical, and post-graduate in Nuclear Engineering with the US Department of Energy and US Department of Defense. He served as an active-duty Officer within the US Navy from 2000 to 2005 and a reservist till 2017.

Alkaline88® is understood for its superior hydration with an ideal 8.8pH steadiness. The model was developed to ship a Deliciously Smooth™ style that encourages shoppers to drink extra and totally hydrate. The Company is devoted to purity, high quality, worth, and style. The water’s ingredient deck is easy, straightforward to grasp, and freed from buffers. Alkaline88 ionized water incorporates simply two components that prospects belief — purified water and Pink Himalayan Rock Salt.

The Alkaline Water Company is The Clean Beverage Company™ making a distinction within the water you drink and the world we share.

The Alkaline88® flagship model of premium alkaline water is now out there in 75,000 shops throughout all trades within the U.S. For extra data, go to www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a number one premier alkaline water model out there in bulk and single-serve sizes together with eco-friendly aluminum packaging choices. With its revolutionary, state-of-the- artwork proprietary electrolysis course of, Alkaline88® delivers good 8.8 pH balanced alkaline consuming water with hint minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being acknowledged as a rising life-style model, Alkaline88® launched A88 Infused™ in 2019 to fulfill client demand for flavor-infused merchandise. A88 Infused™ flavored water is accessible in six distinctive all-natural flavors, with new flavors coming quickly. In 2021, The Alkaline Water Company was happy to welcome Shaquille O’Neal to its board of advisors and to serve as the superstar model ambassador for the Alklaine88® and A88 Infused™ manufacturers.

To buy Alkaline88® and A88 Flavor Infused merchandise on-line, go to us at www.alkaline88.com.

To study extra about The Alkaline Water Company, please go to www.thealkalinewaterco.com or join with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This information launch incorporates “forward-looking statements.” Statements on this information launch that aren’t purely historic are forward-looking statements and embody any statements relating to beliefs, plans, expectations, or intentions relating to the long run. Such forward-looking statements embody, amongst different issues, the next: the statements referring to new advertising campaigns and product collaborations with Shaquille O’Neal; that proper now could be an thrilling time within the Company’s development trajectory; that it’s a good time to create and leverage promoting belongings with Shaquille and to information the Company’s first product collaborations with Shaq to market; that Tom will do a implausible job advertising these merchandise, together with the brand new ‘Shaq Paq’, a 2-liter six-pack, with the Company’s shoppers and shoppers throughout the nation; and that having a famend expertise and businessman like Shaq onboard with the Company will speed up and deepen optimistic impacts on folks’s lives.

The materials assumptions supporting these forward-looking statements embody, amongst others, that the demand for the Company’s merchandise will proceed to considerably develop; that the previous manufacturing capability of the Company’s co-packing amenities will be maintained or elevated; that there will likely be elevated manufacturing capability via implementation of recent manufacturing amenities, new co-packers and new know-how; that there will likely be a rise in variety of merchandise out there on the market to retailers and shoppers; that there will likely be an enlargement in geographical areas by nationwide retailers carrying the Company’s merchandise; that there will likely be an enlargement into new nationwide and regional grocery retailers; that there will likely be an enlargement into new e-commerce, residence supply, comfort, and wholesome meals channels; that there is not going to be interruptions on manufacturing of the Company’s merchandise; that there is not going to be a recall of merchandise resulting from unintended contamination or different adversarial occasions referring to the Company’s merchandise; and that the Company will have the ability to receive further capital to fulfill the Company’s rising demand and fulfill the capital expenditure necessities wanted to extend manufacturing and assist gross sales exercise. Actual outcomes might differ from these projected in any forward-looking statements resulting from quite a few elements. Such elements embody, amongst others, governmental rules being applied relating to the manufacturing and sale of alkaline water or some other merchandise; further opponents promoting alkaline water and enhanced water merchandise in bulk containers lowering the Company’s gross sales; the truth that the Company doesn’t personal or function any of its manufacturing amenities and that co-packers might not renew present agreements and/or not fulfill elevated manufacturing quotas; the truth that the Company has a restricted variety of suppliers of its distinctive bulk bottles; the potential for supply-chain interruption resulting from elements past the Company’s management; the truth that there could also be a recall of merchandise resulting from unintended contamination; the inherent uncertainties related to working as an early stage firm; modifications in buyer demand and the truth that shoppers might not embrace enhanced water merchandise as anticipated or in any respect; the extent to which the Company is profitable in gaining new long-term relationships with new retailers and retaining current relationships with retailers; the Company’s means to lift the extra funding that it might want to proceed to pursue its enterprise, deliberate capital enlargement and gross sales exercise; and competitors within the trade through which the Company operates and market circumstances. These forward-looking statements are made as of the date of this information launch, and the Company assumes no obligation to replace the forward-looking statements, or to replace the the explanation why precise outcomes might differ from these projected within the forward-looking statements, besides as required by relevant legislation, together with the securities legal guidelines of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained on this information launch are affordable, there will be no assurance that any such beliefs, plans, expectations, or intentions will show to be correct. Readers ought to seek the advice of the entire data set forth herein and must also consult with the danger elements disclosure outlined within the stories and different paperwork the Company recordsdata with the SEC, out there at www.sec.gov, and on the SEDAR, out there at www.sedar.com.

https://www.businesswire.com/news/home/20210730005050/en/The-Alkaline-Water-Company-Appoints-Tom-Hutchison-as-Chief-Marketing-Officer

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