Rakuten Advertising has launched Accelerate, a fully-managed, affiliate marketing program led by skilled analysts leveraging distinctive knowledge insights, aggressive intelligence, customized marketing campaign modeling and writer matchmaking to optimize efficiency marketing spend with unprecedented pace.
Unlike different affiliate applications, Accelerate assumes the monetary danger of testing new publishers, which means advertisers are assured to solely pay for efficiency. By tapping into the corporate’s community of 150,000 publishers in North America, EMEA, APAC and LATAM, Accelerate makes it easy and worthwhile for manufacturers to broaden into new markets and drive incremental gross sales.
“Accelerate permits advertisers to get pleasure from the advantages of affiliate marketing in a manner that solely a community of our scale and expertise can ship,” mentioned Jeff Wender, Chief Revenue Officer, Rakuten Advertising. “By empowering our analysts and account groups to make strategic selections about marketing campaign investments, we will establish helpful untapped writer partnerships, set up optimized fee charges, and capitalize on even short-window alternatives to drive earnings for advertisers. Accelerate has been effectively obtained by purchasers, and has exceeded our most optimistic expectations for efficiency and value effectivity.”
The answer affords:
Guaranteed performance-based prices: Brands pay completely for efficiency through a hard and fast proportion of income, whereas Rakuten Advertising takes on the dangers of up-front writer investments. This is a shift from the standard affiliate mannequin that features monitoring and repair charges and writer commissions.
First-party Data & Insights: Accelerate faucets into Rakuten Advertising’s unmatched knowledge community, which spans its personal first-party Rakuten knowledge, its historic affiliate marketing campaign and benchmarking knowledge, and its main client on-line buying knowledge and aggressive market perception through Rakuten Intelligence.
Real-time evaluation and optimization: All campaigns have a devoted analyst who attracts on knowledge from Rakuten Advertising’s expansive community to continually enhance efficiency by recommending new publishers, optimizing fee funds, figuring out paid-placement alternatives and customizing affords and efficiency incentives.
Publisher matchmaking: Data-led AI matchmaking identifies one of the best companions from Rakuten Advertising’s community of 150,000 world publishers to drive optimum development for every marketing campaign. With decisioning backed by historic community and market knowledge, Rakuten’s algorithm identifies worthwhile relationships that wouldn’t be apparent through human matchmaking.
Fully managed program: Rakuten Advertising’s extremely skilled analysts and account groups handle each facet of a marketing campaign, from writer recruitment and communication to IO execution and paid placement negotiations, permitting groups to leap on even short-window alternatives with a pace and agility not doable with conventional applications.
Accelerate might be tailor-made for manufacturers with a variety of objectives – whether or not it’s worldwide growth, launching a brand new enterprise or product, enhancing an present affiliate program or re-focusing in-house expertise. By leveraging Rakuten Advertising’s dynamic commissioning guidelines, Accelerate account groups reward publishers for delivering focused model objectives, and personalize campaigns to align with client pursuits and writer content material to create a extra optimistic advert expertise.
Accelerate has delivered notable outcomes for model companions, notably for entrepreneurs who help rising and direct-to-consumer manufacturers. One instance is Australian retailer Cotton On, which engaged Accelerate to broaden its 10-year foothold in the United States, customizing this system to drive consciousness, promote precedence product traces, convert new prospects and generate extra gross sales.
“We had reached the best second to aggressively broaden in the U.S. and sought a partnership that may ship the expertise and experience we would have liked to succeed in and affect customers in the market. That led us to Accelerate,” mentioned Brendan Sweeney, General Manager of Ecommerce at Cotton On. “Accelerate immediately gave us the strategic help, historic knowledge and analytic experience we would have liked to design an affiliate program that might successfully broaden our U.S. enterprise. As a end result, our U.S. affiliate marketing gross sales have grown considerably year-over-year. Looking to the longer term, we’re excited to proceed the momentum we’ve created with Accelerate in the U.S. by launching U.Okay., South Africa and APAC Accelerate applications to additional elevate our enterprise globally.”
Wender added, “We’re dedicated to serving to manufacturers capitalize on this era of financial restoration. Accelerate is a beneficial addition to our suite of options that creates progressive, extra personalized methods for advertisers to work together with customers, to allow them to scale rapidly and recuperate their positions whereas lowering the chance of their digital promoting funding.”
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