SEO Content Analyst – Axios Charlotte

U.S. News & World Report is a multifaceted digital media firm devoted to serving to residents, shoppers, enterprise leaders and coverage officers make necessary choices of their lives. We publish unbiased reporting, rankings, information journalism and recommendation that has earned the belief of our readers and customers for practically 90 years. Our platforms on embrace Education, Health, Money, Travel, Cars, News and 360 Reviews.
We attain greater than 40 million folks month-to-month throughout moments when they’re most in want of knowledgeable recommendation and motivated to behave on that recommendation immediately on our platforms. Our signature franchises embrace our ‘Best’ sequence of shopper guides on schools, graduate faculties, hospitals, diets, vehicles, monetary companies and extra. These guides present a simple-to-digest record for shoppers to raised perceive and evaluate when making their choices. We proceed to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our web site and in print. And our U.S. News Live flagship conferences spotlight necessary nationwide conversations together with Healthcare of Tomorrow and Healthiest Communities.
We consider in having a broad vary of expertise and backgrounds at U.S. News. We attempt to take care of a welcoming office the place everyone seems to be given a chance to succeed and contribute to their fullest. Learn extra about our Diversity, Equity and Inclusion initiative.
Your function in serving to us form the longer term:As a member of the U.S. News Money crew, you can be concerned in implementing our SEO technique for site visitors progress that helps drive the way forward for our enterprise. You shall be a key member of a quick-rising group that’s aim-oriented and re-shaping our future.
The main duties of the SEO Content Analyst shall be to champion our natural site visitors progress by means of sensible, actionable search techniques and work carefully with the Consumer Advice crew to enhance editorial content material by means of search. You will help within the evaluation and reporting and be the resident knowledgeable on Search algorithm updates and trade traits. If you dream about Robots.txt or know how one can use ‘canonical’ in a sentence, you then’ll love this function.
The SEO Content Analyst will work carefully with the Money product and editorial groups to generate and preserve extremely optimized, of curiosity content material. This place will even work to enhance general natural efficiency and help with reporting, evaluation and proposals throughout the cash vertical.
Are you as much as the problem?
Responsibilities:• Responsible for analyzing, figuring out and managing SEO initiatives and natural search alternatives• Develop and ship clear SEO KPIs and attain improved natural site visitors progress• Create and implement particular web page-degree SEO suggestions• Execute strategic on web page and technical SEO actions throughout key phrase analysis, hyperlink-constructing, web page indexing and crawling• Work carefully with SEO Lead, Product, Editorial, Tech and Business Intelligence departments to drive implementation of SEO suggestions• Create detailed and routine evaluation and reporting of SEO KPIs• Provide evaluation of competitor websites and determine areas of alternative• Stay abreast of recent instruments, traits and greatest practices on all search engine algorithm updates (primarily Google) and the SEO trade• Participate in particular initiatives which will assist different verticals as requested
Requirements:You ought to positively have• Bachelor’s diploma, ideally Business main or comparable, or equal expertise• 3 or extra years {of professional} SEO expertise with confirmed outcomes• Knowledge of SEO methodologies and greatest practices• Experience with reporting/monitoring instruments together with Adobe Analytics, Google Analytics and Google Search Console, SEO optimization platforms resembling Searchmetrics, SEMrush and information-pushed SEO evaluation• Proven success in creating and implementing SEO plans and methods leading to tangible progress in natural site visitors• Experience working with cross-platform groups to implement SEO methods• Advanced expertise in Microsoft Excel, HTML and understanding supply code• Experience working with content material teamsIt could be good when you had• Familiarity with markup a plus• Experience with crawling software program resembling Screaming Frog SEO Spider and DeepCrawl a plus• Experience with SEO for media websites is an enormous plus
What it’s prefer to work with us:• Talent is our greatest asset• We put money into folks with ardour and potential who perceive U.S. News’ dedication to our shoppers.• Entrepreneurial, mission-pushed tradition with core values of high quality and integrity• Focus on fostering private {and professional} progress• Competitive advantages together with paid trip time, medical, tuition reimbursement, and coaching• Collaborative Work Environment ~ Fun, numerous, inclusive and impressive co-employees
Other job information:These statements are supposed to explain the overall nature and degree of labor being carried out by workers assigned to this job. This shouldn’t be supposed to be an exhaustive record of all duties, duties, and expertise required of workers assigned to this job.
This place would require the profitable candidate to point out proof of vaccination in opposition to COVID-19. As an equal alternative employer, the Company will present cheap lodging to these people who’re unable to be vaccinated in keeping with federal, state, and native legislation.
Share a resume and a canopy letter for consideration.

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