Search engine optimization just isn’t all the time difficult or costly. Many duties are doable in-house utilizing free instruments that analyze features of your web site to assist repair issues or errors.
I’ll deal with 5 of these instruments on this put up.
Free DIY SEO Tools
Google Search Console offers an unbelievable quantity of insights (and experiences) into your web site’s well being and efficiency, together with:
Rankings and traffic-driving search queries,
Page load instances and user-friendliness,
Declines in rankings and natural site visitors,
Links to your web site and with the anchor textual content,
Manual penalties or warnings.
Search Console does have limitations, nonetheless:
Only 16 months of knowledge.
The “Links” report is inexact. Through years of expertise, I now mix third-party instruments with Search Console to seek out all backlinks.
Your web site solely. Analyzing a competitor’s web site requires (paid) exterior instruments.
Google Search Console offers many insights and experiences, equivalent to this Performance instance.
Page Comparison. Multiple elements — backlinks, consumer expertise, key phrases — impression natural rankings. But on-page elements are best to manage. Comparing a higher-ranking web page to your personal can determine weaknesses to repair.
Webmaster World’s Page Comparison software highlights variations at a look, together with:
Word counts of two or extra pages,
Keywords — two- and three-word phrases on a web page — to know a competitor’s focus,
HTML headings of every web page for evaluating web page buildings,
Internal and exterior hyperlinks on every web page.
SEO Book’s Spider Test Tool offers an identical evaluation however solely for one web page at a time. Still, evaluating pages is simple by opening a number of tabs.
Webmaster World’s Page Comparison software can determine variations at a look.
Alt-text picture descriptions that make no sense.
Check Google cache for any web page, yours or a competitor’s, offered the location has not blocked Google from caching.
Google’s cache shows a web page’s text-only model as Google interprets it.
Check My Links. Broken hyperlinks and redirects harm usability and ship dangerous indicators to Google. Thus often checking all hyperlinks is essential. Multiple instruments can analyze (and repair) on-page hyperlinks for any web page.
Check My Links, a Chrome extension, is one instance. It will color-code hyperlinks on a web page:
Green: Live hyperlinks,
Light-green: Valid redirects.
Red: Broken hyperlinks to repair.
LinkMiner is an identical extension. Broken Link Checker, a free WordPress plugin, identifies and fixes damaged hyperlinks and redirects, as do different plugin options that embody further options.
Check My Links, a Chrome extension, will color-code hyperlinks on a web page to assist consider.
Google Lighthouse. The above instruments find primarily easy-to-fix glitches. Google’s Lighthouse, whereas free, can determine issues that doubtless require an knowledgeable.
Lighthouse is a part of Chrome’s “Tools for Web Developers.” It evaluates a web page’s:
Performance: A Core Web Vitals verify assessing load instances and cellular performance.
Accessibility: Highlighting components which might be exhausting to learn or entry by blind or disabled customers.
SEO: Meta tags, structured knowledge, and extra.
Google Lighthouse can assess a web page’s Performance, Accessibility, and SEO practices.
Not all SEO issues might be recognized or fastened in-house. Many can, nonetheless, particularly for small and mid-sized web sites. But bigger websites and people with customized code and complicated performance usually require skilled assist.