The Little Rock Convention & Visitors Bureau (LRCVB) introduced Wednesday (June 29) the promotions of Joy Barlogie to director of promoting, Diana Long to director of group engagement, and Stasha Irby to gross sales director.
As director of promoting, Barlogie oversees the LRCVB’s improvement, implementation, and administration of promoting methods to place Little Rock as a premier leisure, assembly and occasion vacation spot. She oversees the planning, improvement and implementation of web site administration and digital advertising and marketing methods and serves as a main contact for the bureau’s promoting companies.
Additionally, Barlogie will lead and facilitate the event of the LRCVB’s tourism grasp plan for the town of Little Rock – a plan that may determine aggressive positioning, tourism infrastructure wants, programmatic alternatives, potential funding sources, merchandise, facilities, and experiences, in addition to pinpoint obligatory insurance policies that may information lengthy-time period planning and improvement.
Prior to becoming a member of the LRCVB, Barlogie served as analysis and improvement supervisor for the Arkansas Department of Parks, Heritage and Tourism. She additionally has expertise with native advert companies CJRW, Thoma Thoma, and Stone Ward.
Long leads the LRCVB’s model new group engagement division that’s charged with creating and fostering relationships with stakeholders for native points of interest, companions, festivals, non-revenue organizations and varied different group teams and associations that embrace or impression tourism companions to extend consciousness, educate and assist varied initiatives that positively impacts the town of Little Rock as a tourism vacation spot. An important part of the group’s function additionally consists of hospitality workforce improvement initiatives.
Long joined the LRCVB in 2011 because the director of River Market operations. There, she managed day-to-day operations of Ottenheimer Market Hall and pavilions, and deliberate, executed and marketed all River Market programming together with the Little Rock Farmers Market, Jazz within the Park, Movies within the Park, and extra. She earned her advertising and marketing MBA on the University of Arkansas at Little Rock.
Irby assumes the function of gross sales director for state, regional and nationwide agricultural and non secular market segments. She is liable for figuring out potential conferences and conference enterprise for the town. Irby develops and maintains relationships with assembly planners and group organizers to successfully place Little Rock as a first-rate enterprise vacation spot.
Irby joined the LRCVB in October 2021 as vacation spot companies supervisor the place she led leisure and group journey actions and companies for the bureau, and labored to develop methods to extend customer attendance, spending, and buyer satisfaction. She additionally helped develop and implement new and modern service applications to greatest serve the LRCVB’s shoppers and domesticate business partnerships. She has greater than 10 years of expertise within the hospitality business starting from gross sales supervisor to world account supervisor. She is a 2003 graduate of Southern Arkansas University with a Bachelors in Business Administration, and a 2012 graduate from Webster University with a Masters of Arts in Marketing.