Main Purpose of Job
Develop, plan and implement our overall SEO strategy
Optimize organic search to maximize
Regularly perform thorough keywords research & identify key SEO KPIs
Evaluate and oversee functionality of the website.
Manage website performance
Manage and facilitate hosting and server management and develop website content.
Google Analytics experience which includes setting up goals, measurement of page traffic,utilising the entire suite of GA tools.
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer personas to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements in process and productivity optimization
Collaborate with web developers and marketing team
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Minimum RequirementsEDUCATION
BCom undergraduate studies
SEO and/or Web marketing courses would be advantageousEXPERIENCE
5 years’ experience as an SEO/Web Manager or similar roleSKILLS/PHYSICAL COMPETENCIES
Proven success in SEO ranking growth in both on & off page.
Expert in keyword research & optimisation.
Google Analytics Certification preferrable.
Expertise optimising website for Google (SEO) best practises.
In-depth knowledge of research principles and methods and experience in analysing data
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Desired Skills:
SEO
WEB
GA tools
Google Analytics
Desired Work Experience:
Desired Qualification Level:
About The Employer:
The SEO and Web Manager is responsible for developing, planning, implementing and managing company’s overall Web and SEO strategy, covering duties such as website management & optimisation, web analytics & SEO. Key Performance Areas (Core, essential responsibilities -outputs of the position)
Learn more/Apply for this position
Related
https://it-online.co.za/2023/11/03/seo-web-manager-2/
