Why Gen Z Needs More From Affiliate Marketing
“At the end of the day, Gen Z doesn’t really care about cashback,” says Kidus Zelalem, Customer Experience & Product Ops at Fizz. “They care what they can do with that cash in terms of experiences. Gen Z wants to live a lot.”Fizz is a debit card company that helps students build credit and earn cashback around campus. Like many credit card companies, affiliate marketing is a key tool in its arsenal. The platform’s app rotates monthly categories to offer points and rewards with partnered merchants.
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https://hellopartner.com/2024/02/09/why-gen-z-needs-more-from-affiliate-marketing-2/
