Table of ContentsIntroduction 1. How Everyday Devices Collect Data for Personalized Marketing 2. The Power of Personalized Marketing with IoT Data 3. Utilizing the Potential of IoT-based Marketing 4. The Future of... Read more »
Illustration: PureSolution / Shutterstock Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Many people have spoken about the challenges cannabis brands face... Read more »
Astrad, a global leader in the digital advertising industry, has unveiled a new Account-Based Marketing (ABM) tool that promises to transform how a company engages with its most valuable accounts. This development... Read more »
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The era of micro-targeting B2B decision-makers with narrow targeting attributes is over.... Read more »
Expert Digital Marketing Strategies Fine-Tuned for Technical IndustriesMORRISTOWN, N.J., April 29, 2024 /PRNewswire/ — Ballantine Digital proudly unveiled a new website dedicated to empowering B2B manufacturing and industrial sectors with specialized digital strategies.... Read more »
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today, there’s no shortage of opinion on how to do B2B marketing.... Read more »
In the contemporary landscape of B2B marketing, the ability to measure campaign effectiveness precisely and adapt to rapid regulatory changes is more crucial than ever. This was the focal point of a... Read more »
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The rise of generative AI tools may have leveled the on-page SEO... Read more »
Saima Rashid, SVP of marketing and revenue analytics at 6sense, examines B2B CMOs’ transition from traditional metrics to aligning marketing with business goals for improved growth and profitability. B2B CMOs are at... Read more »
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Here they come! Graduating from college and beginning their career journeys, and... Read more »