Job Summary:The Manager of Shopper Marketing is responsible for developing and managing all Shopper efforts for critical national and regional channels, including on and off-premises, DTC, and e-comm delivery channels. This role... Read more »
Generative AI, SGE, and now AI Overviews have been hot topics since the launch of ChatGPT in November 2022, which gave Gen AI an accessible interface to the wide market. Since then,... Read more »
How can affiliate marketing – in which retailers pay for sales generated by editorial content – work for your business? Publicist Thomas Warren explains. Digital media publishing is shifting, with increased competition... Read more »
One of the world’s biggest companies has found itself in hot water. Google is dealing with the effects of a massive leak that claimed to expose the inner workings of its search... Read more »
Do you need a new plan to survive and thrive as a marketer? The fact is that the rules of marketing have changed and will continue to change. Which is why Michael... Read more »
Sequoia is positioning itself for strategic growth as it unveils a new C-suite hire to help it build crucial relationships and map out its strategic marketing. On Wednesday, Sequoia Financial Group announced... Read more »
The partnership industry faced stagnant employment levels in 2024. Primarily due to Google’s ambivalent stance, which hindered planning efforts, according to a new analysis from Martech Record’s data and insights unit. However,... Read more »
Product updates will help advertisers and publishers leverage automation, data transparency, AI and more NEW YORK, May 29, 2024 /PRNewswire/ — Rakuten Advertising, the leading global affiliate marketing network, revealed product and... Read more »
The World Health Organization (WHO) and STOP, a global tobacco industry watchdog, are launching today “Hooking the next generation,” a report highlighting how the tobacco and nicotine industry designs products, implements marketing... Read more »
The travel advertising industry is projected to reach $15 billion by 2032, with ad investments expected to grow by 7.5% this year alone. To stand out in a competitive landscape marked by... Read more »