Jamie Smith is the new director of digital strategy at VanNoppen Marketing.
Photo submitted by Allen VanNoppen
Special to The News Herald
Responding to the astonishing rise of digital media as half of a broader rush towards the dependable, direct-to-consumer economics, Jamie Smith was just lately named director of digital strategy for VanNoppen Marketing.Working collaboratively with purchasers and inside employees, Smith will align digital and advertising methods with purchasers’ enterprise targets and aims whereas directing digital and social media coordination, implementation and deployment.Smith is the founding strategist of Strategysmith Marketing, which started serving purchasers in 2017 with specialised digital advertising options. She beforehand labored for a number of Charlotte-based advertising and management companies.”I’m thrilled to affix a good, full-service advertising agency targeted on innovation and collaboration,” Smith mentioned. “Leading digital advertising strategy permits me to play a singular position in serving to our purchasers form and execute their development methods.”Smith earned a Bachelor of Arts from the University of North Carolina – Asheville, and a Master of Science from Montreat College. She serves on the board of administrators for each New Dimensions Charter School and the Library Foundation of Burke County.“We’ve been offering options for direct-to-consumer social and digital advertising for a number of years now,” mentioned Allen VanNoppen, president of 20-year-old VanNoppen Marketing. “The COVID pandemic ceaselessly altered customers’ purchasing processes. The want for highly effective, built-in and sustained digital and social advertising exploded as customers stayed residence and shopped on-line. And now, we’re on the point of enter the post-pandemic ‘Roaring Twenties’ financial growth and Jamie’s management will allow us to supply purchasers with the digital instruments they should successfully attain their focused prospects.”
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