The week in B2B news (23 April 2021) | EGR Intel

All the newest news from the provider facet of the trade, together with updates from Playtech, Comtrade Gaming and Pragmatic Solutions
Push Gaming expands German presence
Push Gaming has expanded its presence in the German market after agreeing a cope with platform and white-label answer supplier United Remote.
Under the remit of the settlement, Push Gaming titles equivalent to Land of Zenith will go dwell throughout United Remote-powered websites like Laplingo.
Fiona Hickey, Push Gaming head of gross sales, stated: “We’re assured that United Remote will present us with completely the proper stage, guaranteeing our vary of high-quality video games is distributed to their chosen white label companions.”
Tal Zamstein, United Remote CEO, added: “Push Gaming shares the identical ardour to supply the very best experiences. We’re honoured to have their content material on our platform, accessible to our shoppers.”
Playtech inks ComeOn Group deal
Playtech has inked a brand new partnership with ComeOn Group to launch its on line casino and dwell on line casino software program with the operator.
Playtech’s answer will go dwell throughout ComeOn’s model portfolio, together with flagship manufacturers ComeOn!, Mobilebet, Sunmaker and Snabbare.
Shimon Akad, Playtech COO, stated: “This new partnership with ComeOn is a superb instance of Playtech’s dedication to partnering with the proper firms to convey an entertainment-led expertise to worldwide audiences throughout key regulated markets.
Juergen Reutter, ComeOn CEO, added: “We are actually enthusiastic about our new partnership with Playtech and the upside it should convey to our intensive portfolio of manufacturers and markets.”
Comtrade Gaming enters strategic partnership
Comtrade Gaming has entered a strategic partnership with ALOT Solutions.
The deal will see ALOT make its prize cowl lottery video games accessible as a bundled answer by way of Comtrade’s igaming platform.
Steven Valentine, Comtrade Gaming director of interactive, stated: “ALOT Solutions is the largest identify in prize cowl lottery and this deal permits us to supply these lottery merchandise to our prime tier operators by way of a partnership they will belief to ship.”
Mike Carruthers, ALOT Solutions CEO, added: “Partnering with Comtrade Gaming will permit us to work with different operators in new markets to supply our compelling video games with large jackpot prizes.”
Affilka secures ProperSix affiliate settlement
SoftSwiss’ affiliate internet marketing platform Affilka has secured a cope with crypto-operator ProperSix.
In addition to the brand new affiliate settlement, ProperSix has additionally inked an settlement with SoftSwiss’ sport aggregator which can be built-in into the on line casino’s providing in Q2 2021.
Anastasia Borovaya, Affilka product proprietor, stated: “Affilka could also be a newcomer amongst affiliate internet marketing software program suppliers in the igaming trade, but it retains on proving itself as a dependable, safe and cost-effective device for igaming operators.
Richard Haverinen, ProperSix CEO, added: “Affilka by SoftSwiss will guarantee dependable, protected and reliable operation together with excessive load resistance.”
Kindred Group and Play’n GO be a part of forces
Kindred Group and Play’n GO have joined forces to solely launch Gemix 2 for 3 months collectively.
The launch of Gemix 2 marks the second time the pair have labored on an unique slot, beforehand teaming as much as launch Troll Hunters 2 in 2019.
David Robertson, Kindred Group head of on line casino, stated: “The greatest solution to describe is that it is a large deal. Play’n GO is the main slot provider in Europe and now we have secured an unique blockbuster sequel to one in all their hottest slot titles.
“Exclusive content material is vital driver for buyer reactivation, retention and acquisition, significantly in regulated markets the place you may have bonus restrictions,” he added.
Pragmatic Solutions seals Kling Automaten link-up
Pragmatic Solutions has sealed an settlement with Kling Automaten to launch its Jokerstar model in Germany.
Pragmatic Solutions will assist Kling because the land-based enterprise makes its first steps into the world of on-line gaming.
Ashley Lang, Pragmatic Solutions CEO, stated: “We couldn’t be extra happy or proud to be supporting Kling in the launch of Jokerstar on line casino.”
Juergen Kling, Kling CEO, added: “After a complete analysis course of, we discovered Pragmatic Solutions to have the proper expertise, expertise in regulated markets, and a powerful dedication to supporting our enterprise as we develop into on-line gaming.”

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