NEW YORK, May 13, 2021 /PRNewswire/ — Affiliate Marketing Dynamics (AMDX) at present introduced that it has named Rachel LaFera as Executive Vice President of Growth, efficient instantly. In her newly appointed place, LaFera is charged with constructing income progress and advertising groups for AMDX, bringing greater than 30 years in gross sales and advertising administration to the crew.
Former Rakuten Director to Lead AMDX Business Development Efforts
LaFera is an achieved enterprise chief who has efficiently pushed income progress within the Beauty, Fashion, Luxury, FinTech, and BPO industries. Throughout her profession, LaFera has lead innovation efforts and introduced imaginative and prescient and inspiration to large-scale organizations. She joins AMDX with a piece historical past, together with Director of Business Development at Rakuten Advertising, Director at XO Group, and Senior Vice President of Brand at ERC.
“LaFera provides exactly the proper vitality and unbiased management to propel AMDX progress,” says Leah Brandt, Co-Founder at Affiliate Marketing Dynamics. “With LaFera onboard as our new EVP of Growth, we’re assured that we’ll proceed to drive AMDX to exceed our targets.”
In her position as EVP of Growth, LaFera plans to align AMDX’s gross sales and advertising organizations round its go-to-market technique and progress alternative. She may also oversee the AMDX model and status available in the market.”At the core of AMDX’s success is probably the most proficient crew within the affiliate trade,” mentioned Jamie Driver, Founder at Affiliate Marketing Dynamics. “I’m assured LaFera will drive AMDX’s place as a best-in-class affiliate company at present and nicely into the longer term.” About AMDXAffiliate Marketing Dynamics, AMDX, is the main affiliate-only company. With over 20+ years within the Affiliate Space, AMDX’s unparalleled profitable monitor document, lasting consumer & writer relations, and distinctive suite of proprietary instruments and methods have carved the way in which for driving outcomes and rising income for companies throughout the map. We tailor our execution methods based mostly on the wants of every consumer and make the most of an economical and well-invested formulation – leveraging each our proprietary evaluation instruments and helpful exterior expertise – to efficiently handle the shopper lifecycle and assist our manufacturers with optimistic buyer acquisition.2019 & 2018 Rakuten Golden Link Awards Finalist ‘Agency of the Year’PR Contact: [email protected] Related Imagesimage1.jpg SOURCE AMDX
