Expresso Fitness Names Nancy Dussault Smith Chief Marketing Officer

SANTA CLARA, Calif., May 26, 2021 /PRNewswire/ — Expresso Fitness, the chief in gaming know-how for the business health market, is happy to announce the appointment of Nancy Dussault Smith as Chief Marketing Officer. Smith, whose resume consists of management roles at manufacturers like Hydrow, iRobot and Jibo, will execute progressive advertising and marketing methods to drive development and make the model a family title.

Expresso Fitness Names Nancy Dussault Smith Chief Marketing Officer

“Nancy is a real grasp of her craft,” stated Jeff Veldhuizen, Expresso CEO. “Her potential to create significant, memorable model tales whereas driving gross sales is unmatched. We’re delighted to have her on board and can’t wait to observe the Expresso model thrive below her watchful, inventive eye.”

“Expresso has an extended historical past of excellence within the business house, and I’m excited by the chance to take this pioneer of immersive health into the worldwide client market,” stated Nancy Dussault Smith. “I look ahead to working with Jeff and the workforce to construct a model and product that brings journey into each experience.”
With over 20 years of promoting expertise, Smith shall be chargeable for the end-to-end client journey, in addition to constructing model affinity, consumer adoption and driving fast development of the soon-to-be introduced client platform. Prior to becoming a member of Expresso, she was the CMO of Hydrow, the place she created the model technique and was chargeable for triple digit development by progressive digital and efficiency advertising and marketing ways, influencer advertising and marketing and inventive experiences. Smith additionally held the place of VP Global Marketing for iRobot the place she labored for over a decade rising the direct-to-consumer enterprise and making a world class advertising and marketing workforce. About Expresso FitnessExpresso health headquartered in Santa Clara, CA is the business chief in gamified health for the business market. Over the previous 15 years, Expresso has introduced tens of millions of riders journey, challenges and neighborhood on their world class interactive linked bikes. The firm is on a mission to deliver individuals collectively by health with progressive, social, and immersive exercises. With over 100 million exercises the place members experience in digital worlds, push themselves with coronary heart fee coaching, and HIIT exercises impressed by gaming, the corporate is nicely on its approach to make that occur. To study extra go to www.expresso.com.Press ContactJenny Russo650-269-8789[email protected] SOURCE Expresso Fitness Related Links http://www.expresso.com

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