LaFera charged with building revenue & marketing teams for AMDX.

Affiliate Marketing Dynamics (AMDX) right this moment introduced that it has named Rachel LaFera as Executive Vice President of Growth, efficient instantly. In her newly appointed place, LaFera is charged with building revenue development and marketing teams for AMDX, bringing greater than 30 years in gross sales and marketing administration to the group.
LaFera is an achieved enterprise chief who has efficiently pushed revenue development within the Beauty, Fashion, Luxury, FinTech, and BPO industries. Throughout her profession, LaFera has lead innovation efforts and introduced imaginative and prescient and inspiration to large-scale organizations. She joins AMDX with a piece historical past, together with Director of Business Development at Rakuten Advertising, Director at XO Group, and Senior Vice President of Brand at ERC.
“LaFera provides exactly the precise vitality and impartial management to propel AMDX development,” says Leah Brandt, Co-Founder at Affiliate Marketing Dynamics. “With LaFera onboard as our new EVP of Growth, we’re assured that we’ll proceed to drive AMDX to exceed our targets.”
In her position as EVP of Growth, LaFera plans to align AMDX’s gross sales and marketing organizations round its go-to-market technique and development alternative. She will even oversee the AMDX model and popularity out there.
“At the core of AMDX’s success is probably the most proficient group within the affiliate trade,” mentioned Jamie Driver, Founder at Affiliate Marketing Dynamics. “I’m assured LaFera will drive AMDX’s place as a best-in-class affiliate company right this moment and nicely into the long run.”