SoundCloud has appointed Lauren Wirtzer-Seawood as Chief Content and Marketing Officer.Reporting to Michael Weissman, CEO of SoundCloud, the music and expertise government will information the corporate’s artist improvement, business relations, and model advertising and marketing methods.Wirtzer-Seawood will be a part of SoundCloud on June 1, 2021 together with her appointment following the rent of former Warner Music Group exec Eliah Seton as President of SoundCloud, efficient May 1, 2021.She will report on to SoundCloud CEO, Michael Weissman.Most just lately, Wirtzer-Seawood served as President of impartial music distribution platform UnitedMasters, which just lately landed a $50m Series B funding led by Apple.In her new function as Chief Content and Marketing Officer at SoundCloud, the corporate says that she might be liable for artist improvement and advertising and marketing, encompassing artist administration and promotion, editorial programming, inventive, model advertising and marketing and communications.Prior to UnitedMasters, Wirtzer-Seawood was the Head of Music Partnerships at Instagram, the place she led a workforce liable for enabling artists to attach with followers through Instagram’s suite of instruments. There, she labored on initiatives for artists such as Ariana Grande, Rihanna, Taylor Swift and Lady Gaga.Wirtzer-Seawood additionally served as the Head of Digital at Beyoncé’s leisure and administration firm, Parkwood Entertainment, the place she was instrumental within the shock launch of the singer’s self-titled visible album.Wirtzer-Seawood’s profession spans positions at Zynga the place she carried out leisure, model, and superstar partnerships and at Def Jam Enterprise managing manufacturers and artists, as nicely as developed and included content material advertising and marketing throughout digital platforms.A 20-year music business veteran, Wirtzer-Seawood serves as the Chair of the board of the Music Business Association (MusicBiz) and has been named one among Fast Company’s Most Creative People in Business and featured on Billboard’s Power 100 and Women in Music.Additionally, SoundCloud says that Senior Vice President, Marketing, Anthony Gabriele, will tackle a brand new, expanded function to guide SoundCloud’s consumer-facing enterprise and merchandise, together with soundcloud.com and the SoundCloud app.“Lauren’s spectacular background spanning labels, social media, and artist providers is exclusive within the business.”Michael Weissman Michael Weissman stated: “Lauren’s spectacular background spanning labels, social media, and artist providers is exclusive within the business.“She is understood for pioneering methods and constructing groups that make the most of music and tech to attach artists and followers — enabling artists to remain impartial whereas constructing long-term, profitable careers in music.“I’m excited to welcome Lauren to SoundCloud and companion together with her to additional strengthen SoundCloud’s distinctive place and relevance between artists and followers all over the world.”“My profession has been outlined by my ardour for empowering artists to maximise their potential within the ever-changing digital world.”Lauren Wirtzer-SeawoodLauren Wirtzer-Seawood stated: “My profession has been outlined by my ardour for empowering artists to maximise their potential within the ever-changing digital world.“I’m proud to hitch Mike and the SoundCloud workforce as it redefines how artists, notably those that are impartial, develop and thrive within the trendy music business and how the following era of followers expertise music and leisure.” Music Business Worldwide
Lauren Wirtzer-Seawood joins SoundCloud as Chief Content and Marketing Officer
