The announcement marks Eckhardt-Köstler’s departure as Rodenstock Global Retail Director after 9 years within the firm
Rodenstock Eyewear Global Retail Director Petra Eckhardt-Köstler is departing the corporate after 9 years to rejoin her consulting agency P5 Marketing Agency.
During her tenure, Eckhardt-Köstler managed the corporate’s sun shades and optical manufacturers.
Some of her largest achievements embrace main a worldwide client items group to take web gross sales from a zero begin in 2013 to changing into a number one premium eyewear provider in home, journey retail and ecommerce channels.
P5 Marketing Agency affords a spread of consulting companies together with product improvement, gross sales, and advertising and marketing methods with a specialisation in trend equipment and optical merchandise. The agency goals to assist shoppers with stakeholder administration, channel improvement, market penetration, new product improvement/promotion methods and assist them maximise ROI.
Before she launched P5 Marketing Agency, Eckhardt-Köstler additionally spent eight years as Head of Eyewear at Fossil Group. She helped construct Fossil’s Eyewear enterprise, developed numerous sun shades and optical body merchandise, and arrange varied gross sales and advertising and marketing constructions.
By the time she departed from Fossil, Eckhardt-Köstler had gained +10% market share within the optical markets of Germany, Austria and Switzerland.
Between 2004 and 2011, Eckhardt-Köstler additionally served because the Managing Director for the European Sunglasses Association. She additionally labored in varied gross sales and advertising and marketing roles for Porsche, BMW and Hilton International throughout the early days of her profession.
“My profession has been marked by my involvement with a few of the greatest-identified, and highest high quality, firms from the worldwide client items enterprise, the place I’ve constructed up a observe file of serious achievements,” Eckhardt-Köstler stated.
“I’m wanting ahead to bringing this expertise to assist my shoppers from the posh client items sector with their product, gross sales and advertising and marketing methods and their execution, together with within the more and more essential ecommerce phase.”