Our first day was hosted by the sensible CEO of Found, Tina Judic. After every session, Tina chaired a Q&A with the audio system, delving deeper into their matter of dialogue by answering questions from the viewers. If you need to watch Tina’s digest of day one, you may entry the video of her closing feedback to discover her key takeaways – together with the truth that affiliate marketing online has grow to be horny!
We kicked off with a implausible session crammed with future-gazing, predictions, and ideas and methods for the long run. It was nice to start the occasion with a dialogue throughout which the audio system assessed developments and takeaways from the previous yr and spoke about how these classes will be applied sooner or later. It set the tone for a superb occasion, and the remainder of the day continued in the identical method…
The evolution of e-commerce
An enormous takeaway we took from day one is that e-commerce is not simply an choice – it’s a prerequisite for retailers. Laney Gugunava, senior crew chief at Groupon raised this level within the first session, ‘Closing that Chapter; 2020 in a (Bullet-Proof-Glass Covered) Nutshell’ and it remained prevalent all through the remainder of the agenda for the day.
Consumer behaviour has modified dramatically over the past yr, with an explosion of not solely new habits, however new prospects. More folks than ever are purchasing on-line, and the trade has been compelled to rapidly adapt to this.
After starting the day discussing this level, it was actually constructive to listen to from the remainder of the day’s audio system about strategies to adapt to this, and to listen to success tales from these akin to Jake Newbould, CMO at Piglet, who mentioned starting an affiliate programme within the midst of the worldwide pandemic, and the advantages of doing this.
Incrementality testing and attribution
Another theme that appeared to come up quite a bit over at present was incrementality testing and the massive significance of this. Van Chappell, EMEA normal supervisor at BrandVerity mentioned: “It is essential, now greater than ever, that we mitigate threat components so we will justify the true incrementality of all of our digital programmes.” His session, ‘No More Excuses – Removing the Barriers to Paid Search Monitoring’ was a necessary pay attention for all of us who’re involved about fraud and safety inside the affiliate area.
In phrases of attribution, nonetheless, he raised the purpose that it’s extra essential than ever for the completely different cogs within the affiliate area to be rewarded and recognised appropriately. The rise and enchancment of tech choices is making this extra attainable.
The completely different nuances of our channel are extra capable of be recognised than ever, as was raised by Amy Hadley, senior account director at Awin, within the ‘Enhancing ROI with Intelligent Promotions and Deals’ discuss. The quantity of positivity surrounding this topic at present was beautiful to listen to about, and actually encourages constructive considering and motion surrounding incrementality testing.
Going world…
It’s been nice to see so many individuals from so many alternative areas the world over tuning in, and we heard Global account director at Acceleration Partners’, Stephanie Lester, speaking about this in her session: ‘Going Global – How to Run a Global Affiliate Programme’.
The variations between the completely different international locations and markets have grow to be much more obvious following the pandemic. Where completely different cultures and time zones had been as soon as the one issues separating us, now now we have completely different lockdowns, restrictions and developments surrounding this to contemplate too.
Stephanie ran via among the handiest methods to deal with these variations with a purpose to make working collectively extra easy and productive.
If you’re but to buy a ticket, however have been enticed by at present’s roundup, tickets can be found to buy all through the occasion – we nonetheless have two afternoons jam-packed with insightful periods coming your method.
Purchasing a ticket in the course of the occasion doesn’t imply that you need to miss out on the periods streamed previous to your buy. All periods might be out there by way of our video vault when the present is over to rewatch for 12 months, so ticket holders, regulate your inbox…
We stay up for seeing you tomorrow for day two of PI LIVE Global at 1pm GMT.
