NEW YORK, May 14, 2021 (GLOBE NEWSWIRE) — Prophet, a worldwide consultancy introduced the growth of its model activation experience by way of the hiring of Greg Erdelyi, Sarah Tosques, and Damien Peraino to reinforce the agency’s artistic capabilities.The new group brings a various set of skilled, high-caliber, transmedia artistic experience to Prophet to develop model and advertising and marketing concepts for purchasers. They will work as a cross-platform, multi-disciplinary group to develop modern packages that may be rapidly executed.”We consider there may be vital demand from purchasers for daring concepts, executed with velocity in market,” stated Marisa Mulvihill, companion and international head of Prophet’s model and activation follow.Greg Erdelyi joins Prophet as a companion and government artistic director. He brings with him greater than 20 years of expertise and has labored with manufacturers reminiscent of Johnson & Johnson, Oscar Health and Land Rover. Prior to his position at Prophet, Erdelyi held a number of management positions at businesses together with J. Walter Thompson, Young & Rubicam and McCann and most just lately led company gross sales on the marketing-tech platform, VidMob.Sarah Tosques, Prophet’s new affiliate artistic director, brings each technique and storytelling capabilities. With a fantastic arts background, she joins Prophet from Beekman Social and has labored at Untitled and TBWA/Chiat/Day. Her model expertise consists of Spotify Premium, Oscar Health, TD Bank, PepsiCo, Accenture and Estee Lauder.Damien Peraino joins as Prophet’s first government producer. A seasoned built-in manufacturing chief, his award-winning work consists of digital, TV and experiential. He has held comparable roles at Dentsu McGarryBowen, IBM’s Resource/Ammirati and Ogilvy, engaged on such manufacturers as General Motors, Kraft, Clorox, Marriott, Hershey’s and BlueCross BlueShield.This new group allows Prophet to ship even higher:Activation ideas that ship daring concepts to deliver model and advertising and marketing methods to marketBrand-building campaigns that shift perceptions by way of consciousness activitiesBrand moments and experiences that construct notoriety and reinforce a consumer’s model strategyContent packages and thought management that prompts a brand new model, builds authority and generates demand”We know our purchasers are particularly hungry for giant concepts now,” stated Mat Zucker, senior companion and co-lead of Prophet’s advertising and marketing and gross sales follow. “Along with our present design and verbal capabilities, together with Prophet’s digital advertising and marketing company, Springbox, this new group is constructed to be a brand new useful resource for concepting, collaboration—and magic. We plan to develop this group to maintain up with demand.”Story continuesAbout ProphetProphet is a consultancy that helps purchasers discover unusual progress by way of advertising and marketing, model, expertise, innovation and group & tradition capabilities. We function otherwise than different consultancies, mixing perception, technique and creativity with an optimistic but pragmatic strategy.We have partnered with a few of the world’s most profitable firms, together with Electrolux, T-Mobile, UBS, Gatorade and GE. With twelve international workplaces and greater than 450 specialists in advertising and marketing, innovation, digital and design, we will deliver collectively the suitable folks with the suitable expertise to unravel our purchasers’ enterprise challenges. Prophet.comMedia ContactJulia [email protected]