Celebrity Cruises introduced it has employed a brand new Chief Marketing Officer, who’s background comes from Tommy Hilfiger, Abercrombie & Fitch and extra.
Michael Scheiner will step in as the brand new Senior Vice President and Chief Marketing Officer for Celebrity.
Reporting to President and CEO Lisa Lutoff-Perlo, Scheiner will be part of Celebrity on July 12, and can oversee all elements of driving new buyer acquisition, model loyalty and e-commerce globally.
“Michael is becoming a member of us at such an thrilling and necessary time for our model, as we lead the business’s return to service and put together to develop our fleet with our beautiful Celebrity Apex and Celebrity Beyond,” mentioned Lutoff-Perlo. “As I thought of what’s going to outline a model’s success for the longer term, Michael’s deep experience within the digital panorama, international execution and merchandising and expertise main sturdy groups checked the entire bins. Our model is positioned for nice days forward and I can’t wait for Michael to additional elevate all that our new-luxury model promise entails.”
“I’ve been fascinated with the cruise business since dreaming of engaged on a ship as a child. As I met with the Celebrity management crew, I used to be amazed by how considerate they’ve been with growing their new-luxury model, placing their visitors first and doing a lot good for the communities they go to and serve,” mentioned Scheiner. “I’m so excited to work with Lisa and all the crew to construct on the unimaginable experiences they’ve created and work collectively to proceed to place the model for long-term success.”
Joining from Tommy Hilfiger, the place he served as Global Chief Marketing Officer, Scheiner was instrumental in modernizing the Tommy Hilfiger model aesthetic and whereas on the model, launched modern e-commerce, digital applications and live-streaming occasions, driving huge model affinity and engagement with each Gen X and Millennial audiences.
Prior to becoming a member of Tommy Hilfiger, Michael spent eight years at recent life-style retailer Abercrombie & Fitch, serving in numerous senior advertising roles throughout the corporate’s portfolio of manufacturers together with, abercrombie youngsters, Hollister Co., and Gilly Hicks. While there, he oversaw the creation and execution of the manufacturers’ digital advertising methods, rebranding efforts, and new product launches. His profession additionally contains posts with Urban Outfitters and Ralph Lauren.
