Digital Air Strike’s new tech helps dealerships with inventory challenges

Digital Air Strike, the main client engagement expertise firm, as we speak introduced the launch of two new buyer expertise (CX) expertise options designed to enhance how sellers merchandise their autos and convert prospects, all whereas serving to sellers improve inventory ranges. Digital Air Strike introduced the launch of Response Logix 5.0, the corporate’s patented Lead Response expertise that makes use of A.I. expertise to construct prospect-specific web sites in real-time, paired with CRM integration to reply to each lead extra successfully. Digital Air Strike additionally launched the new Inventory Maximizer answer to offer a extra worthwhile method to merchandise inventory on-line. 
“Digital Air Strike continues to be forward-thinking and supply expertise that improves the client expertise whereas enabling our supplier group the flexibility to observe higher and management the web shopping for course of extra effectively,” stated Josh Leader, Director on the Sands Automotive Group in Arizona. “We are smarter in buying clients due to the partnership with Digital Air Strike. Their expertise is an important part of how we have now been in a position to overcome challenges as our financial setting and trade continues to evolve.”

READ ALSO: Ranking Arizona: Top 10 automobile sellers for 2021

Digital Air Strike is releasing Response Logix 5.0, the most recent model of their patented Lead Response expertise which builds a customized web site for each client lead inside minutes, serving up a number of personalized automobile and fee choices to every prospect. This enhances the flexibility for customers to “purchase on-line” and helps dealerships compete with on-line retailers like Carvana and Vroom. Hundreds of dealerships already leverage the answer and are seeing a 56% improve in automobiles bought via extremely focused and efficient lead nurturing communications.
Response Logix 5.0 is a part of Digital Air Strike’s Engagement Platform. It integrates with 27 inventory suppliers, 26 CRM platforms, and 5 further knowledge companions, together with Fortellis eLeads, Dealertrack Payment Driver, and Cox Automotive VinSolutions. The platform provides an enhanced response cadence that sends a number of customized responses to each prospect on behalf of the dealership’s designated gross sales representatives. This is accomplished seamlessly with out the necessity for human intervention. However, dealership employees is alerted when customers interact, they usually can soar in at any time. Emails are despatched to every lead linking to a personalized web site that’s dynamically in-built real-time for each prospect, alongside with AI-driven automobile solutions and fee choices. Continued e-mail and textual content communications routinely nurture every prospect, all tailor-made to every dealership’s present gross sales course of. This is finished whereas showcasing a number of autos of curiosity to the prospect primarily based on the preliminary client VDP (Vehicle Details Page) inquiry paired with lease and finance funds. Dealer personnel is notified every time the buyer engages with the e-mail or micro-website constructed for each prospect, giving them an unbelievable benefit to do further proactive outreach on the actual time a client is out there to purchase earlier than they defect to a competitor.  
New enhancements to the Lead Response expertise embody the flexibility for sellers to cross-promote different automobile choices from throughout all shops inside a supplier group, not simply the web site or showroom for the shop the buyer inquired initially. This offers sellers inside their group the flexibility to showcase an expanded inventory, which is essential throughout these instances of restricted inventory.  This additionally offers the flexibility to set further cadence to proceed to nurture the prospect as inventory adjustments quickly because of decrease new automobile ranges readily available. In addition, the totally different automobile choices present much more decisions for buyers to browse autos by class and have, all whereas enabling a supplier to leverage their full group inventory capabilities to drive gross sales conversions. 
Response Logix 5.0 additionally presents automobile buy-back and trade-in valuations via Kelley Blue Book, even when the buyer is just eager to promote their automobile to the dealership and isn’t but prepared to purchase. This helps sellers compete with disruptors with their “allow us to purchase your automobile” campaigns with customers. Additionally, personalized pricing by ZIP code with some other further dealership-specific and OEM incentives are seamlessly built-in into numerous pricing guidelines. Each dealership can set this primarily based on a wide range of triggers, together with human response or lack thereof by dealership personnel. These enhancements allow dealerships to generate much more efficient responses to leads whereas dealing with decrease employees ranges because of the continued hiring challenges occurring throughout North America in all industries.
After buying LotVantage’s superior inventory merchandising capabilities simply 120 days in the past, Digital Air Strike additionally introduced it had integrated the LotVantage expertise and concentrating on capabilities into the Digital Air Strike Awareness and Engagement platforms with the launch of the corporate’s Inventory Maximizer answer. This revolutionary answer has been developed for automotive, marine, R.V., motorbike, and powersports dealerships to merchandise extra effectively new and used inventory to generate higher-converting prospects. In addition, inventory Maximizer options superior inventory merchandising and analytic capabilities to enhance attribution insights from digital advertising methods whereas increasing the footprint of Digital Air Strike’s community of nationwide and native media, social media, and digital advertising platform companions.
“Digital Air Strike continues to innovate by bringing new expertise options to assist customers do extra of their buy on-line,” stated Jason Barrie, Chief Product & Strategy Officer with Digital Air Strike. “Digital Air Strike’s current launches leverage our world-class growth workforce, paired with our intensive information of digital retailing and our massive community of platform integration companions. As a consequence, hundreds of sellers are already leveraging our latest options to extend revenue additional whereas driving effectivity throughout their inventory merchandising and gross sales methods, each when inventory ranges are decrease and when new automobile inventory ranges rebound.”

Recommended For You