Electronic cigarette company must pay $ 40 million to promote its products to minors

JUUL will want to make modifications to its advertising methods directed at individuals beneath 21 years of age.

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30, 2021

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This article was translated from our Spanish version utilizing AI applied sciences. Errors could exist due to this course of.

JUUL , an digital cigarette company, may have to pay 40 million {dollars} to North Carolina within the United States (EU), for selling its products to minors. In this fashion, the city turns into the primary to maintain the company accountable. “For years, JUUL focused younger individuals, together with teenagers, with its extremely addictive e-cigarette. It lit the spark and fanned the flames of our childhood vaping epidemic, one that may be seen in any highschool in North Carolina, Attorney General Josh Stein says in a press release . The company, which was additionally sued by 13 different states inside the US, may have to make modifications in its advertising methods geared toward youngsters beneath 21 years of age. Stein started his investigation of the agency in 2018 and sued it in 2019 for designing, advertising and promoting its e-cigarettes to younger individuals and for misrepresenting the efficiency and hazard of nicotine in its products. Image: Jordan Whitfield by way of Unsplash For its half, JUUL mentioned in a press release that this settlement is in line with its effort to restart the company, its relationship with stakeholders, and that they proceed to fight underage use. The company will pay the $ 40 million to the state over six years, and the cash can be used to fund applications to assist individuals who need to stop smoking e-cigarettes, forestall habit, and analysis this product.

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