Frederick EDA to launch digital campaign to attract job seekers | Nvdaily

The Frederick County Economic Development Authority plans to launch a six-month digital and social media campaign to attract job seekers to the neighborhood.In 2019, the EDA — in partnership with Winchester and the counties of Clarke, Page, Shenandoah and Warren — awarded an $88,400 contract to New York City-based Development Counsellors International (DCI) to develop a “Talent Solutions Strategy” to attract younger adults to the Northern Shenandoah Valley and to encourage those that dwell right here to keep within the area. The effort focuses on job seekers, college and neighborhood school graduates, and highschool college students.EDA Executive Director Patrick Barker mentioned one of many varied advertising methods that DCI recommends is an funding in paid digital and social promoting to attain audiences within the goal markets.In coordination with the Talent Solution Coalition, EDA workers utilized for and acquired $10,000 from the Virginia Tourism Corporation’s Marketing Leverage Grant program. The EDA will use the cash to launch a digital and social media promoting campaign.According to Barker, EDA Project Specialist Allison Dongoski proposed utilizing the funding on a six‐month digital and social media campaign. The EDA plans to use Facebook, LinkedIn, Google Ad Words and different social and search campaigns concentrating on key phrases to drive visitors to the Talent Solution Coalition’s soon-to-be-launched web site and social pages. The URL for the deliberate web site is LiveLoveShenandoah.com.Last week, the Frederick County EDA’s Board of Directors voted unanimously to execute a sponsorship settlement with the Virginia Tourism Corporation. The deal was obligatory to obtain the grant funding.Barker mentioned the digital campaign is predicted to start someday later this summer time, possible in July.

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