Kansas City Bier Company – Digital and Social Media Coordinator – Brewbound.com Craft Beer Job Listing

Since 2014, Kansas City Bier Company has pursued a easy mission: to brew genuine tasting German-style bier and ship it with the identical character, taste, and freshness as bier brewed and consumed in Germany. The largest domestically-owned brewery in Kansas City, KC Bier Co. brews in keeping with the Reinheitsgebot, utilizing solely water, imported German malt and hops, and yeast from a Bavarian monastery. Our manufacturers have acquired awards on the World Beer Cup and Great American Beer Festival, and have been extremely rated by Beer Connoisseur and Craft Beer & Brewing Magazines.Responsibilities:Public and Media RelationsGenerate publicity for brewery by means of outreach, constructing relationships and gaining mindshare with native, regional and commerce publications. Pitch protection of KC Bier Co. story, merchandise, tasting room and individuals. Identify and pursue publicity alternatives in non-business media.Lead efforts to earn bier critiques, scores, scores, and awards. Monitor editorial calendars and submit merchandise to publications to earn product scores and scores. Assist head brewer and founder/managing proprietor within the administration of submitting bier for nationwide and worldwide competitions.Represent KC Bier Co. as a model ambassador at occasions hosted in tasting room, brewery excursions, and different native and regional occasions, festivals, commerce reveals, conferences, and so on. Develop and keep a fascinating occasion advertising and marketing presence, e.g., sales space/exhibit house, posters, promotional literature, swag/giveaways, and so on.Digital and Social Media ManagementDevelop a constant model voice and message to spice up model’s digital/social presence and improve fan engagement. Develop and execute social media advertising and marketing methods, natural content material, and paid campaigns, primarily specializing in Facebook, Twitter, and Instagram.Ideate and produce new content material for social media authentic images, movies, and written content material.Communicate ideas and methods to the crew successfully Ongoing evaluation & optimization of social media technique, identification of strategic weaknesses, and suggestions for enhancements.Interact with shoppers by way of the corporate’s social media accounts, together with Facebook, Twitter, Instagram and UntappdResearch social media tendencies and inform the crew of modifications which can be related advertising and marketing actions.Coordinate with managing proprietor to evaluation and finalize supplies earlier than publishing.Manage updates to web site utilizing WordPress. Manage direct-to-shopper e-mail campaigns for B2B/B2C audiences, together with wholesalers, retailers, normal subscriber listing, Growler Club, and buyers, utilizing applicable model voice and content material for every. Marketing & Culture Responsibilities:The Digital and Social Media Coordinator is accountable for serving to foster an organization tradition centered on bier and reinforcing the corporate’s model messaging with inner employees.Facility Responsibilities:The Digital and Social Media Coordinator will help within the repairs and upkeep of areas used to retailer and set up advertising and marketing supplies, together with the advertising and marketing shelf within the brewery and merchandise storage space within the mezzanine. Availability:The Digital and Social Media Coordinator is anticipated to be out there to carry out job features outdoors of regular enterprise hours, together with executing social media methods and participating with shoppers on social media, which incessantly happens outdoors of regular enterprise hours. Additionally, the Social Media Manager will help with staffing on- and off-web site occasions as wanted when common occasion employees are usually not out there.Work Schedule:This place requires a minimal work schedule of 5 days per week. Longer hours could also be required to perform all obligations.Qualifications:To carry out this job efficiently, a person should have the ability to carry out every important responsibility satisfactorily. The necessities listed beneath are consultant of the information, ability, and/or potential required. Education/Experience: Bachelor’s diploma in advertising and marketing, communications, promoting, journalism most well-liked. Relevant expertise in advertising and marketing, communications and model administration shall be thought-about. Language Ability: Ability to write down clearly and concisely to make sure that all written communications have an expert look and picture.Computer Skills: To carry out this job efficiently, a person ought to have information of Microsoft Word, Excel and PowerPoint, plus the next invaluable abilities/expertise: Content Management Systems (CMS) comparable to WordPressModel Asset Management techniques comparable to DropboxE-mail advertising and marketing and database administration platforms comparable to MailChimp, Constant Contact or comparable platformSocial media purposes together with Facebook, Facebook Ads/Business Manager, Twitter, Instagram, UntappdAdobe Creative Suite together with Adobe InDesign, Illustrator and PhotoshopParticular Skills/Competencies:  Create and publish digital content material on social media (photographs, movies, and written copy) together with Facebook, Twitter, and InstagramCreate coordinated advertising and marketing methods throughout digital, social and conventional mediaAbility to plan work, applications and posts prematurely and execute these inside established timeframes and deadlinesBuild relationships with conventional media, together with newspapers, TV, radio, and magazines along with digital/social media influencers, blogs, and so on.Adobe InDesign/Illustrator/Photoshop for a number of makes use of:Creating model property and POS supplies together with gross sales sheets, case playing cards and on-premise posters for wholesale/retail use Flyers, posters, and different supplies for in-home marketingCropping, enhancing, resizing, and reformatting photographs to be used in social media, web site, electronic mail advertising and marketing, POS supplies and model assetsWebsite managementUntappd account administration. 

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