Merkle Achieves Amazon Redshift Service Delivery Designation

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a number one technology-enabled, data-driven buyer expertise administration (CXM) firm, at this time introduced it has obtained the Amazon Redshift Service Delivery designation from Amazon Web Services (AWS) as a part of the AWS Service Delivery Program, additional constructing on the strategic collaboration introduced in late 2020. This designation marks the continued prioritization by Merkle to supply correct, privacy-minded information to buyer experience-focused entrepreneurs and information science groups.

Marketing and analytics groups are in want of a contemporary, scalable, and safe information platform to combine buyer information from disparate sources and activate privacy-safe and real-time buyer experiences (CX). The Amazon Redshift Service Delivery designation is a key milestone in activating the Merkle and AWS strategic roadmap to ship CX options for the manufacturers they serve, together with:

Connected Customer 360 identification platform

Digital and terrestrial identities

Marketing information warehouse

Marketing analytics

Data clear rooms

Integration with Customer Data Platforms (CDP)

Merkle was not too long ago acknowledged by Forrester Research as a pacesetter among the many prime buyer database and engagement companies and for its skill to ship the complete complement of crucial providers for CX-focused marketers1. This designation is consultant of Merkle’s skill to serve its prospects in growing next-generation CX options leveraging Amazon Redshift. The collaboration with AWS additional allows Merkle to serve purchasers present process information modernization by offering an end-to-end accelerated cloud transformation answer. The transfer helps the scaling of Merkle’s AWS observe with deeper collaboration within the growth of services within the subject of information and analytics.

“We are thrilled that Merkle has obtained this recognition, because it symbolizes our ongoing collaboration with AWS and represents one among many deliberate initiatives to ship crucial CX transformation options to organizations,” stated Ankur Jain, senior vp of cloud options at Merkle. “Being an Amazon Redshift Delivery Partner permits us to supply significant insights and uncover untapped worth for companies. Merkle now brings confirmed experience in constructing cloud-optimized information platforms and integrating with AI/ML providers on AWS.”

“We make no compromises relating to the security of our buyer’s information,” says Rafael Mejia, director, analytics and information administration at AAA Life. “Our present information platform was not agile, limiting the client experiences we might ship. We engaged Merkle to assist us higher serve the wants of our prospects. What differentiated Merkle in the course of the course of was their cloud-first method. Merkle introduced the AWS structure, and it made sense. There was no ‘wizardry’ across the skill to scale our database. The new answer updates every day as an alternative of the multi-week cycle time of our previous platform, and processing occurs in real-time, permitting us to go to market extra precisely with extra accountable packages for our members.”

To be taught extra about AAA Life’s success story go to right here. To be taught extra about Merkle’s AWS capabilities go to right here.

About Merkle

Merkle is a number one data-driven buyer expertise administration (CXM) firm that focuses on the supply of distinctive, customized buyer experiences throughout platforms and gadgets. For greater than 30 years, Fortune 1000 firms and main nonprofit organizations have partnered with Merkle to maximise the worth of their buyer portfolios. The firm’s heritage in information, know-how, and analytics types the inspiration for its unmatched expertise in understanding shopper insights that drive hyper-personalized advertising methods. Its mixed strengths in efficiency media, buyer expertise, buyer relationship administration, loyalty, and enterprise advertising know-how drive improved advertising outcomes and aggressive benefit. With 12,000 workers, Merkle is headquartered in Columbia, Maryland, with 50+ extra places of work all through the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra data, contact Merkle at 1-877-9-Merkle or go to www.merkleinc.com.

1 The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021

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