If you already know the place to look, you’ll discover that the digital area is chock-full of free sources and instruments you should utilize to up your social media advertising sport. Here are a number of.
New to the business? Get began with the whole lot you must know concerning the early choices that’ll form your profession, together with selecting a brokerage, studying your market, creating a web based presence, budgeting, getting leads, advertising listings and a lot extra. If you’re a group chief or broker-owner, New Agent Month will probably be jam-packed with sources to assist your new hires navigate.
Whether you’re a beginner or a seasoned skilled, each agent can profit from tapping into what social media has to supply. The excellent news is that with regards to social media advertising — you don’t need to at all times pay some huge cash to entry some nice instruments.
In a current session for Inman Connect Now, I shared a number of of my favourite instruments for zero-cost advertising. So, if you wish to get organized, whip up some nice content material and improve your social presence, listed below are my go-to sources.
1. Task administration
Getting organized — and simply as importantly, staying organized — is the secret. Asana and Trello are two nice process administration instruments which are particularly useful if you find yourself organizing who does what for content material.
For instance, if you’ll shoot a video as soon as per week, you want a spot to prepare subject, timing, who will edit it, what your distribution plan is and extra. Also, Dropbox and Google Drive are wonderful for holding huge information for social media, like video and graphic information, and it’s simple to switch these information out of your pc to your cell units.
2. Video instruments and sources
Video content material remains to be among the best sorts of content material you may create for Facebook, YouTube or IGTV. Two of my favourite free video-editing cell apps are (*5*) and Videorama. They’re each simple to make use of, and straightforward to edit and model your movies as wanted.
3. Stock photograph sources
As the adage goes, an image is value a thousand phrases — and that couldn’t be extra true with regards to social media.
There are three nice inventory photograph sources I really like and use constantly: Unsplash, Pixabay and Pexels. These platforms are free and supply a large assortment of inventory photographs (and inventory video footage, too) to make use of for any of your social media posts.
4. LinkedIn, Facebook and Instagram
These are three of the most important social platforms, they usually every have quite a lot of free sources for actual property brokers and brokers. With LinkedIn, be sure you optimize your profile, add your experience, and make the most of the free weblog and advice part.
With Facebook, content material is essential, so utilizing a free instrument like a content material grid may also help get you organized. Instagram has so many extra choices now than ever earlier than, however I really like utilizing instruments like LinkTre.ee so as to add a number of hyperlinks in your bio, and Wordswag and Canva to create graphics rapidly and simply.
As with any social media platforms, being extra thinking about others is essential to assist construct and foster these relationships. This doesn’t value you something (besides time!)
5. Hashtag sources
Hashtags on Instagram and Twitter will be an effective way to extend your attain and increase your sphere. Some of my favourite sources are: hashtagify.me, all-hashtags.org and hashtags.org. Search to see which hashtags are most related to your market space.
Lastly, one factor all brokers and brokers can do this doesn’t value something is to repurpose your content material and your tales. When creating a chunk of content material, take into consideration how that piece of content material might get repurposed, and sliced and diced.
For instance, a Facebook Live may very well be downloaded and uploaded to YouTube, it may very well be transcribed right into a weblog submit, it may very well be edited to drag out a number of brief clips for Instagram and extra.
Strategize with Katie Lance in individual at Inman Connect Las Vegas, Oct, 26-28! She’ll be moderating the Agent Marketing monitor together with two different consultants, Marki Lemons-Ryhal and Chelsea Peitz, to dive deep into creating, sharing and repurposing content material on social media. Seats are restricted. Learn extra and reserve your spot in the present day.
Katie Lance is the writer of #GetSocialGood and founder and CEO of Katie Lance Consulting, a social media technique agency and founding father of the #GetSocialGood Academy. She’s been acknowledged by Inman News as one of many 100 most influential individuals in actual property and is a featured keynote speaker at many business occasions. Katie can be is the writer of the best-selling ebook, #GetSocialGood.
https://www.inman.com/2021/07/29/5-nifty-and-thrifty-social-media-marketing-ideas/
