Digital entrepreneurs have been urged to be strategic in content marketing to grow revenue.According to Content Marketing and Communications Consultant, Vickie Remoe, a digital marketer can be profitable if he/she aligns content methods to gross sales methods.She believes Ghana continues to be attempting to discover its footing in the digital house, therefore the necessity for content to at all times be aligned with gross sales methods to totally obtain outcomes.Speaking on the sidelines of the fifth version of the Women in PR Summit, she mentioned “content marketing ought to be strategic and in that I don’t imply social media as a result of social media is simply part of it. It is all about discovering the type of content that might construct belief and get folks to such as you in order that they do enterprise with you.”“We typically suppose that social media is only a place to submit however content marketing methods ought to be directed in relation to gross sales methods, in order that these producing the content will know that the content has a objective. A spot like Ghana continues to be not a completely digitized society”, she defined.Corporate Communications and Public Affairs Manager at Nestle Ghana, Deborah Kwablah for her half mentioned being sincere and constructing lasting relationships are key ideas to turning into a greater public relations supervisor.“Honesty and constructing belief could be very vital. Building strategic partnerships can also be very vital and ensuring that these partnerships we construct can be maintained. Sometimes we join to folks after we want them, however that’s not how we construct relationships,” she emphasised.Meanwhile, Founder of Women in PR Summit, Faith Senam Ocloo had mentioned that 5 years down the road, the summit has been a platform that gives alternatives for girls, and is hopeful it can proceed yearly.The fifth version of the Women in PR Summit was on the theme “Five Years of Changing the Narrative for Female Communication Practitioners.”
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Digital Marketers advised to be strategic in content marketing to grow revenue
