FanMilk MD honoured for his outstanding contribution to marketing in Ghana

The Managing Director of FanMilk PLC, Ziobeieton Yeo has been honoured because the ‘captain of trade’ with probably the most outstanding contribution to marketing through the 2021 Marketing World Awards (MWA) in Ghana.The MWA awards have fun organisations and people which have exhibited excellence in upholding concrete marketing methods, displayed uniqueness of choices and conveyed a transparent message to its shoppers to stand out from the competitors.Accepting the award on the head workplace of Fan Milk in North Industrial Area Accra, Mr Yeo mentioned he was delighted and attributes the success to teamwork.“This award is definitely for our individuals. I stand right here to obtain it, on behalf of all of us. That is why I need to take this second to salute all our staff, companions, merchants, and brokers for their contribution to our enterprise.“For me, marketing is all about serving the wants of individuals, and that’s precisely what we do right here at Fanmilk each single day.”On his half, Akin Naphtal, CEO of Instinct Wave, the corporate the organizes the  Marketing World Awards mentioned, “we regarded via the trade and also you exemplify management.“Coming from a marketing background, you may have turn out to be a job mannequin for all entrepreneurs who need to rise to the highest of their careers.”In addition, through the awards gala on Friday on the Movenpick Hotel in Accra, the corporate scooped two further awards.SuperYogo, the brand new fortified frozen yoghurt from FanMilk was adjudged as ‘Best New Product of the Year’, whereas FanYogo’s latest promoting marketing campaign, referred to as ‘Shine Your hustle’ received the ‘Marketing Campaign of the Year’.SuperYogo is an progressive product fortified with Vitamin B6 &D to help the immune system. FanYogo ‘Shine Your hustle’ is an thrilling communication marketing campaign that contains a yoghurt vendor, a ‘bofrot’ vendor and a trotro mate, proudly exhibiting off their onerous work.Both introductions have resonated strongly with Ghanaians.By successful the three awards, Ghanaians have reaffirmed that FanMilk shouldn’t be solely offering high quality and distinctive merchandise however its marketing campaigns and messages resonate with the viewers and stand out from all others in the market.“You see, Fanmilk is 61-years-old and from the very starting, our firm has at all times had a twin mission; a social mission and an financial mission. Our distinctive enterprise mannequin helps greater than 1,000 Ghanaian entrepreneurs as brokers and that is how we make a big influence in our neighborhood. “As a Danone firm, we’ll proceed to present good well being via meals and foster the creation of a wholesome and sustainable ecosystem”, famous Mr Ziobeieton Yeo.Now in their tenth 12 months, the Marketing World Awards are a real celebration that honours the most effective of the most effective throughout Africa’s promoting, marketing and media sector.