Share Tweet Share Share Share Email Guardian Australia has introduced the appointment of Jocelin Abbey as its director of growth.Jocelin is presently head of advertising and marketing for the Australian Broadcasting Corporation (ABC) main the viewers growth technique, working with each editorial and product groups on impactful and distinctive advertising and marketing campaigns. She has over 15 years expertise and has led client advertising and marketing and viewers engagement groups throughout the business, together with at Yahoo7, Nova Entertainment, Secret Sounds Group, and Universal Music.The new function will see Jocelin lead Guardian Australia’s advertising and marketing and reader income groups, with duty for driving viewers growth, digital product administration, buyer expertise, as properly as main Guardian Australia’s client revenues technique. Jocelin will work to create larger influence with readers, serving to to assist the Guardian’s award-winning, impartial journalism.Dan Stinton, managing director, Guardian Australia, stated:“I’m happy to welcome Jocelin to Guardian Australia. Deeper viewers relationships and rising digital reader revenues are on the coronary heart of our future technique. Jocelin brings a observe file in driving viewers, product and advertising and marketing methods and can be an enormous asset to the workforce in serving to to generate assist for Guardian Australia’s distinctive journalism.”Jocelin Abbey stated:“The demand for top of the range, impartial journalism has by no means been stronger. Having been a long-term Guardian reader, I’m thrilled to affix the award-winning workforce. I’m excited to develop the attain of Guardian Australia’s dynamic digital providing and discover modern methods to deepen engagement with readers throughout all platforms.”Jocelin will be a part of Guardian Australia in October 2021.
Guardian Australia appoints Jocelin Abbey as director of growth
