Nana Yaa Owusu-Ansah is Unilever’s Beauty and Personal Care Marketing Director for Ghana and Nigeria
Unilever’s Beauty and Personal Care Marketing Director for Ghana and Nigeria, Nana Yaa Owusu-Ansah, has been topped the Industry Personality of the Year at the 2021 Marketing World Awards (MWA).Unilever’s Geisha and Pepsodent manufacturers additionally received the Iconic Brand of the Year and the Family Brand of the Year Gold awards respectively, whiles the advertising crew took the Silver award within the Marketing Team of the Year class.In its tenth 12 months, MWA acknowledges excellent people and companies which have delivered superior trade management and exhibited excellence within the execution of distinctive advertising methods for his or her model’s success.Under Nana Yaa’s management, the sweetness and private care unit of the buyer items producer has been a key driver of Unilever’s progress over time, experiencing vital portfolio growth within the skincare, pores and skin cleanse and oral well being subcategories whereas key merchandise equivalent to Pepsodent and Geisha maintained their market dominance.Unilever Ghana helps extra establishments on covid-19 June 18, 2020 Unilever donates to organisations in direction of Ghana’s covid-19 struggle May 22, 2020 As a seasoned marketer with over 18 years’ work expertise throughout Sub-Saharan Africa, she has pushed market progress for manufacturers at scale by deploying forefront client targeted advertising methods.The launch of Pepsodent Herbal not too long ago and its Charcoal variant in 2020 together with a various vary of Geisha Soap merchandise within the Ghanaian market, have been vital to driving the market share progress by these family manufacturers.In spite of the affect of the COVID-19 pandemic, preceded by some difficult monetary outcomes for the enterprise in 2018 and 2019, Unilever Ghana confirmed robust management by resolving to give attention to delivering robust, strategically deliberate merchandise and excellent client companies.The manufacturing big has, over time, led the best way in driving actions marking the Global Handwashing Day in Ghana and Nigeria.Its World Oral Health Day activations in partnership with the Ghana Dental Association as an illustration has been profitable the topmost recognition globally throughout Unilever’s markets for 4 consecutive years since 2017, with its Marketing Director because the anchor.These purpose-driven responses led by the Lifebuoy and Pepsodent manufacturers helped to make sure that each shoppers and commerce companions are protected in these difficult instances have additionally contributed to the corporate’s rebound progress.With a ardour for constructing expertise for progress and growing operationally efficient and progressive groups, Nana Yaa Owusu-Ansah has efficiently set a brand new ambition and vitality for Unilever’s Beauty and Personal Care in West Africa, with robust prospects of constant market progress and dominance for the family manufacturers.Prior to being appointed the Brand Building Director at Unilever Ghana in 2016, she was the Head of Marketing for Africa Emerging Markets based mostly out of South Africa with accountability for twenty-four markets together with Angola, Cameroon, DRC, Mauritius, Gabon and Southern African markets.In 2017, she was appointed the Beauty and Personal Care Director for Unilever Ghana & Nigeria. Nana Yaa holds a Masters’ diploma in Marketing and Innovation from the London School of Marketing and a Post Graduate Diploma in Business and Marketing Strategy.
