NMMA introduced the rent of Kevin M. Williams as vice chairman of marketing. In this new position created in help of the NMMA’s strategic plan to broaden the marketplace for leisure boating, Williams will oversee the trade’s Discover Boating marketing campaign and the combination of the Discover Boating model with boat exhibits. This contains all of NMMA’s paid media, digital marketing, consumer-facing content material and social media, and inventive because the affiliation works to ask the subsequent era to the boating life-style.
Williams experiences to Ellen Bradley, senior vice chairman marketing and communications and chief model officer.
“We couldn’t be extra excited to have Kevin as half of the staff—he brings deep marketing expertise to NMMA from main manufacturers and companies the place he’s led initiatives that form and construct model methods, assist manufacturers higher join with shoppers, and in the end develop enterprise,” mentioned Bradley. “As we work to welcome the subsequent era of boaters, who’re extra various than ever earlier than, Kevin’s expertise and management in multicultural marketing and variety and inclusion will assist leisure boating meet the ever-evolving wants of our shoppers and place us for the long run.”
Williams brings greater than 25 years of marketing expertise to NMMA. Most not too long ago, Williams co-founded Fortitude Interactive Inc., a marketing know-how consulting agency centered on model technique, content material improvement and syndication, in addition to mental property within the digital, social, and cell age. Prior to launching Fortitude, he was head of multicultural marketing and variety and inclusion initiatives for BMW of North America, LLC., the place he facilitated multicultural marketing methods and initiatives designed to succeed in, have interaction, and encourage various shoppers for BMW, MINI Cooper, and BMW Motorrad manufacturers.
“I’m honored to have been chosen by NMMA to guide the event of progressive marketing methods and campaigns designed to succeed in, have interaction, excite and introduce the subsequent era of out of doors fanatics to the boating life-style,” mentioned Williams. “I sit up for working carefully with our NMMA staff, members, exhibitors, and the leisure boating trade to carry strategic and thrilling Discover Boating initiatives to market.”
Williams’ resume contains marketing roles with GlobalHue Advertising, Merge Consumer Marketing, SWAY Marketing Group, and Coca-Cola. He is predicated in Chicago.
https://boatingindustry.com/news/2021/07/15/nmma-names-new-vp-of-marketing/
