Professional Vacation Rental Marketers are Heading to Charleston for a Post-Covid Look into the Future, Aug 17 – 18
Professional trip rental entrepreneurs wanting to the future are predicting a quickly altering aggressive panorama. After listening to from these executives, a substantive advertising and marketing monitor has been added to Charleston’s 2021 Data and Revenue (*18*) (DARM) Conference with a shocking quantity of latest data and training about direct advertising and marketing.
By definition, income administration is about delivering the proper product to the proper shopper at the proper time at the proper worth on the proper channel. Revenue administration is actually a advertising and marketing perform. Consequently, it didn’t make sense to ship this 12 months’s DARM convention with out addressing the greatest advertising and marketing challenges the trip rental trade is going through—together with direct advertising and marketing.
As a outcome, this convention has a excessive-stage direct advertising and marketing monitor that addresses the many shifts in trip rental and on-line advertising and marketing for skilled trip rental managers. Although lots of the different classes about information and income administration are additionally advertising and marketing features, right here are the direct advertising and marketing subjects we’ll be discussing:
Your “Limited Edition” Unique Selling Proposition (USP) with Matt Landau, founder, VRMB and Unlocked Podcast
How Search Engine Optimization REALLY Works for the Vacation Rental Industry with Paul Hanak, director of selling, ICND
Generating Bookings With A Comprehensive Digital Advertising Strategy with Conrad O’Connell, founder, BuildUp Bookings
Social Campaigns: Optimizing Social Channels the Right Way with Greg Minor, founder and CEO, Vacations4you
Optimizing Brand.com: An In-depth Look at Merchandizing Properties on Your Own Website with Braeden Flaherty (Bluetent), Ben Ollic (This fall Launch), and Josh Guerra (Bizcor)
#E bookDirect and Your Call Center: The Battle for Direct Bookings is Hand-to-Hand Combat with Doug Kennedy, Kennedy Training Network
2022 Email Marketing (*17*): Email Marketing (*17*) and Tactics as a Key Component of the Revenue Optimization Strategy with Amir Rashid, NAVIS
Talking to Homeowners: Communicating Revenue (*18*) and Marketing Initiatives with Homeowners, Panel
Traveler Demand: Measuring and Comparting Consumer Demand with Amber Carpenter, CMO, Acme House Company and founder, Demand IQ
Building Repeat Business: Converting Direct and Third-Party Guests into Repeat Customers with Tyann Marcink, David Angotti, Matt Landau, Suneel Goud, and Arthur Colker
Play Bigger: Tips & Tricks to Drive Direct Bookings with Tim Schutts, vice chairman, TravelNet Solutions’ Atlas Digital Marketing
Register for the third Annual 2021 Vacation Rental Data and Revenue (*18*) (DARM) Conference, Aug 17 – 18, Francis Marion Hotel, Charleston, SC.
Looking at trip rental distribution, the DARM convention consists of extra professional trip rental entrepreneurs will discover useful, together with:
Rate Strategy: Building income administration technique in the new journey panorama
Revenue Strategy Levers: Pricing levers income managers pull to transfer the needle
Length of Stay (LOS) (*17*): Using LOS ways to handle channel efficiency and optimize occupancy
Hotel Revenue (*18*) (*17*): When to use, when to adapt, and when to toss
Optimizing Listings and Pricing on OTAs: Vrbo, Airbnb, and different Channels
Channel Loyalty: Are all of your eggs in too few baskets?
API Connections: Implementing income administration methods on channels utilizing channel managers, PMSs, and direct connections
C19 Trends Aftermath: The World in 2022
The Future of Vacation Rental Revenue Optimization
Building a 2022 Revenue Optimization Team: What does the org chart seem like for a excessive-performing staff ( gross sales, advertising and marketing and income administration)
Key Performance Indicators (KPIs): Which metrics matter and the way are they calculated and in contrast throughout trip rental techniques?
PMS Data: Finding enterprise solutions hidden in your PMS information
Holding a RM Meeting: How to conduct a income technique assembly
Channel (*18*) Profitability Checklist: Features that drive profitability
Data-Driven Property Managers: How to arrange your benchmark metrics for success in your Key Data Dashboard
Rentals Recovery Roadmap: Which quick-time period rental trade traits will prevail?
Building Competitive Sets: Developing comp units and instruments obtainable
Rental Inventory and Homeowner Metrics: A information to measuring and enhancing what actually issues for your stock
Measuring Channel Performance: Channel metrics, incremental and A/B testing, and what to do when API connections fail
2022 Forecasting: Forecasting when historic efficiency is out of date
There is a lot right here, so we are recording all of it—and attendees will obtain a video package deal of all the classes.
If you may’t make it to Charleston, we’re additionally permitting VRMs to buy the recordings (which might be obtainable on September 8).