Some of the area’s most promising software-as-a-service startups will quickly have a brand new useful resource at their disposal to help them develop and refine their digital marketing methods.
As a part of its SaaS accelerator program, Kanata-based L-Spark is working with native marketing agency Sidi.io to create individualized digital marketing options for taking part companies.
L-Spark marketing director Stef Reid stated the partnership goals to deal with the struggles new startups typically face when making an attempt to market the services and products they’re constructing.
“When startups haven’t got a marketing technique they’re lacking out on a share of the potential market,” she stated, citing a 2019 report from CB Insights that claimed poor marketing is without doubt one of the prime 20 the explanation why startups fail.
“The mentorship (within the accelerator program) is sort of intensive, however the piece that has been missing is an embedded marketing staff member or mentor for these startups,” she added.
That’s the place Sidi.io is available in. The efficiency marketing company makes a speciality of demand technology and digital marketing for tech corporations. The firm leads the marketing for Ottawa’s largest tech convention, SaaS North, and does digital marketing for native corporations together with Stratford Group, Syntronic and the National Arts Centre.
Since March 2020, Sidi.io has grown its headcount from three to 20, and founder Riaz Sidi is forecasting that quantity will bounce to 50 by this time subsequent 12 months.
“We’re recognized in Ottawa for being the digital marketing company of alternative for SaaS and tech corporations, so I believe it was a pure match,” stated Sidi of the partnership. He additionally credit his firm’s bespoke strategy to creating marketing plans for making them a transparent alternative to be a part of this system.
Reid stated bringing Sidi.io onboard was a no brainer.
“They perceive the necessity for constructing out these methods (and) may also help us to educate the startup staff on how to execute these methods effectively into the long run.”
Part of that schooling features a distinctive strategy to how every startup will develop their very own digital marketing plans.
“We’re going to be making use of an enterprise-level lens to a startup-size group, and with that comes a extra surgical strategy,” stated Sidi. “It’s thrilling as a result of it’s going to really feel like they’ve an inner devoted marketer of their enterprise, which is a little bit of a novel aspect.”
Sidi stated he’s most enthusiastic about dissecting the shopper journey for every of the totally different organizations which can be going to be concerned in this system.
“I’ve an affinity for Ottawa (and) I’ve an affinity for tech and media,” Sidi stated. “It feels good to be invested within the success of Ottawa’s tech neighborhood in a really tangible manner.”
Applications for the SaaS Accelerator Program opened in April 2021. A remaining cohort might be chosen from shortlisted candidates in September. L-Spark has labored with greater than 75 startups throughout Canada to date, together with software program corporations Cliniconex, Upchain and Heyday.ai.
https://obj.ca/article/techopia/sidiio-teams-kanatas-l-spark-help-startups-sharpen-digital-marketing-efforts
