The Biggest Marketing Automation News Items From the First Half of 2021

Our editors have curated an inventory of the largest advertising automation information gadgets from the first half of 2021, as highlighted on Solutions Review.
Keeping up with the competitors in your trade of selection takes greater than an ideal product; it additionally requires efficient, well timed, and curated advertising methods. Manually managing these advertising methods is greater than a full-time job, although, and never even a complete advertising crew can keep and develop a database of engaged prospects. That’s the place advertising automation options will help, as they eradicate the monotony of marketing campaign administration whereas nonetheless protecting your beneficial prospects engaged. 
Part of Solutions Review’s ongoing evaluation of the advertising automation house consists of overlaying the largest trade information tales that impression the firms that depend on advertising know-how. As such, we’ve compiled this curated listing of the largest advertising automation information tales from the first half of 2021. For extra on the house, together with the latest product releases, funding rounds, mergers, and acquisitions, observe our standard information part.

The Biggest Marketing Automation News Items During the First Half of 2021

Maropost Acquires the E-Commerce Platform Neto for $60 Million (March)
Maropost introduced that it had acquired Neto, an e-commerce platform utilized by over 3,000 retailers and wholesalers worldwide, for $60-million plus issues. The acquisition will make it potential for the two firms to mix their applied sciences and assist retailers worldwide keep and scale their companies at any dimension.
Ross Andrew Paquette—Chairman and CEO of Maropost—mentioned the following in the press launch saying the acquisition: “Maropost has enabled lots of of firms from Mid Market to Fortune 100 to develop by serving to them scale their e mail and cellular campaigns to over a billion messages monthly with out friction. With our merged capabilities, we’ll be capable of present options to extra firms that need to develop quickly by managing each side of their enterprise from a single platform.”

Optimizely Acquires Zaius and its Customer Data Platform (March)
Optimizely introduced that it had acquired Zaius and can use the startup’s buyer knowledge platform to increase its present options for managing web sites and advertising campaigns. With the acquisition of Zaius, Optimizely will enhance its AI and ML-driven insights and add 50 pre-built connector apps (together with Shopify, Snowflake, and Zendesk) into the Optimizely DXP. These additions are anticipated to assist entrepreneurs, merchandisers, and builders acquire new perception into the buyer journey. Both firms have mentioned that prospects will proceed to expertise uninterrupted service throughout the integration.
Alex Atzberger, the CEO of Optimizely, mentioned, “In a world the place first-party relationships and knowledge are important for digital leaders, having the ability to deliver knowledge throughout belongings, behaviors, and prospects right into a single view is critical to drive the proper outcomes. With Zaius as half of Optimizely’s Digital Experience Platform, we simply accelerated and made it less complicated so as to add the context of the buyer to digital choices that maximize ROI. We couldn’t be extra excited for the Zaius crew to grow to be Optimizers and take part on our mission to unlock digital potential.”

ActiveCampaign Has Raised $240 Million for its CXA Platform (April)
ActiveCampaign introduced that it raised $240 million in a brand new spherical of Series C financing. This funding, which introduced the firm’s whole funding to $360 million, was spearheaded by new investor Tiger Global and included participation from Dragoneer and each present buyers, Susquehanna Growth Equity and Silversmith Capital Partners.
Jason VandeBoom, founder and CEO of ActiveCampaign, mentioned, “To have reached over 850 crew members and over 145,000 prospects in 5 years is unimaginable. We have used our personal platform to realize this development, proving CXA is game-changing. I’m excited to welcome Tiger Global and Dragoneer as buyers and need to thank SGE and Silversmith for his or her ongoing funding and help, as this funding will permit us to additional lead the CXA class, crucial for firms to achieve their development potential.”

Act-On Software Launches New Automated SMS Marketing Feature (April)
Act-On Software launched a brand new automated SMS advertising function that can assist customers create data-driven, automated SMS campaigns and generate unscheduled, behaviorally triggered messages as wanted. The new resolution is constructed immediately into Act-On’s platform and is designed to make SMS a completely built-in, main advertising automation channel for entrepreneurs throughout industries.
David Greenberg, chief advertising officer at Act-On, says that “Our focus has at all times been making our prospects profitable, and our SMS automated advertising resolution offers them the means to achieve their audiences when and the place it makes the most sense. With this new resolution, we aren’t merely checking a field and permitting our prospects to ship cellular alerts. We are offering growth-minded entrepreneurs the keys to a completely new automation technique to achieve their audiences.”

Iterable Raises $200 Million in Series E Funding Round (June)
Iterable introduced that it raised $200 million in a Series E funding spherical. The funding is supported by new buyers—like Silver Lake, Adams Street Partners, Glynn Capital, and DTCP—alongside present buyers CRV, Viking Global Investors, Blue Cloud Ventures, and Capital Ventures. The funding will assist Iterable proceed to spend money on its personalised, cross-channel, and AI-powered advertising options.
Andrew Boni—the co-founder, President, and CEO of Iterable—mentioned the following in a weblog put up that accompanied the information, “Over the previous 12 months, we, like practically each firm, have been challenged to navigate a world of unprecedented adversity. Though we shared hardships, we have been additionally given the alternative to redefine the place we wished to develop, what worth we may unlock, what we envisioned for the future of tech, and what we wanted to deliver to our enterprise to perform our targets. In the face of change, we achieved this milestone by staying true to our imaginative and prescient and values.”

William Jepma is an editor, author, and analyst at Solutions Review who goals to maintain readers throughout industries knowledgeable and enthusiastic about the latest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Marketing Automation. You can join with him on LinkedIn or attain him by way of e mail at [email protected] Latest posts by William Jepma (see all) Like this:Like Loading…

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