For the second time, YouTube is pairing prime creators with the CMOs of three world firms to debate greatest advertising practices.
The second season of the collection, dubbed CMO x Creator Conversations, will function: Lilly Singh in dialog with General Motors CMO Deborah Wahl about the way forward for the automotive business and the altering demographics of automotive patrons (see under); Binging With Babish alongside Nestle’s CMO Aude Gandon, overlaying sustainability within the meals enterprise; and Natalie’s Outlet discussing health within the wake of the pandemic with Peloton’s SVP of world advertising and communications Dara Treseder.
Each of the interviews will dwell on the YouTube Advertisers channel.
“Building human connections with folks to grasp their wants and what they worth is vital in our journey to an all-electric future,” Wahl mentioned of her installment. “Lilly’s insights sparked an inspiring dialog and concepts on methods our crew can guarantee we deliver Everybody In on our quest to remodel mobility.”
In a weblog put up, YouTube’s model advertising supervisor Margot Weiss defined that the collection sought to depict the methods wherein main CMOs discovered from prime YouTubers by way of adapting their advertising methods within the wake of the pandemic.
The first season of CMO x Creator Conversations, which dropped final October, featured: Marques Brownloee and P&G’s Marc Pritchard, Liza Koshy and Jen Sey of Levi’s, and Alisha Marie with WW’s Gail Gifford.
https://www.tubefilter.com/2021/07/13/youtube-taps-lilly-singh-binging-with-babish-top-cmos/
